How do I use If This Then That?

If This Then That, IFTTT by Cara McLeod @caradmc

If This Then That - IFTTT

If This Then That – IFTT

 Social Media is constant and it never sleeps. That’s why we are all trying to “manage” social media. If you are not on top of it you miss it!  I missed a tweet from one of my favorite local stores about a deal they were offering. Because I didn’t see the tweet I missed the deal. I wanted to find a solution to try and keep on top of information from my favorite sources.

That is when I discovered If This Then That or IFTTT. Their motto is, “Put the internet to work for you.”  You write what they call recipes. Recipes are essentially logic models with triggers and actions.

So I wrote my very first recipe:

 If @tastybeverage tweets, I will receive an email. Below is the recipe.

Picture 1

Pretty simple! Now whenever @tastybeverage tweets I receive an email and I never miss a deal.

 Then I started thinking about the other uses. I have blogs that I follow and wanted to make sure I was notified when they had new content. So I wrote another recipe:

Picture 2

That is how I used the recipes from a consumer stand point. Then I started thinking, how can I use this as a social media manager? Content curation is the first thing that came to mind. We are constantly trying to create new content for our consumers. Why not share information from other followers on Twitter?

 If you have organizations or people you follow that are social media influencers, you can retweet their content automatically. I work with a group of runners. When the magazine Running World tweets information out, I automatically retweet the information. I would use a word of caution, because it is automatic, you want to make sure you are working with trusted sources. I know that Running World is a trusted source that puts good information about running and nutrition.

Another option is when you have a new follower add you on twitter, write a recipe that says thanks for the follow! You can also write a recipe when people retweet your messages that says thanks for the retweet.

 Once you start using IFTTT you can see the recipes are endless! Check out their website at https://ifttt.com/ and Facebook Page at https://www.facebook.com/ifttt. There are users that share their recipes and new tips and tricks. I encourage you to try and “manage” your social media using this new tool.

Connect with Cara McLeod on Twitter @caradmc Also found on LinkedIn at: https://www.linkedin.com/in/caramcleod Cara McLeod is also a graduate of The Social Media Management Certificate Training at NC State Technology Training Solutions

Facebook Engagement: The Best Measure of Social Media Success

We all love the social side of Facebook: that warm fuzzy feeling when a client or customer posts a glowing comment on your page, or when hundreds of fans “like” a photo. As businesses, when we look at the bottom line for participating in social media we have to evaluate our return on investment (ROI). Evaluating the ROI for social media platforms can be a fuzzy area, and so here are a few Facebook Insights data you should examine.

Page Likes

The number of likes a particular page has will vary with the industry, and you should watch several other pages within your industry to compare how your page likes stack up against others. Resist the temptation to believe that the number of Page Likes is the best measure of your social media performance; it is simply one variable!

pages to watch photo for Facebook

To evaluate Page Likes data, click on View Insights and then Likes. Examine your Net Likes to measure your overall success in gaining and keeping followers. Do you have frequent, high numbers of Unlikes? Evaluate your posts to see what may be driving people away. Inspect your Organic Likes vs Paid Likes to determine if the content you are providing or the ads you are producing are driving fans to your page.

Facebook likes graph

Facebook graph showing likes and unlikes

Engagement

Engagement is a much better measure of how your social media efforts are paying off. When customers interact with your page, either by liking, commenting, or sharing posts, they are giving you mini-endorsements to all of their friends and family. The “reach” (or number of total people who saw the post) of these actions will be far greater than your base Page Likes number.

post reach on Facebook

How do you measure engagement? On the wall of your business page look for the “talking about this” number. This is the number of “stories” created by people who liked, commented, or shared your posts. These stories show up in the news feed of friends of the person interacting with you; thus showing your name to many people. The Talking About This number compiles those interactions for a week with a 48 hour lag time; you won’t see this number increasing for today’s posts until two days later. Bonus: you can see the Talking About This for your competitors pages too and compare your engagement with theirs!

Evaluate individual post engagement regularly to ensure you are posting quality content with which your fans will engage. Click on your Insights Tab and then Posts. First you’ll notice the days of the week and times when your fans are online. Pay attention to this data! If your fans are online more on Fridays at 8pm then time your posts for that time frame. Another option is to post at different times of the day and monitor what posts get the most engagement. It may be that your engaged fans are online at different times than overall fans.

Facebook graph of when your fans are online

Next examine the All Posts Published area. Click the drop-down arrow beside the Reach and check Fans/ Non Fans. A post with higher engagement will have more non-fans seeing it, which means more potential clients are seeing your name. Next click on the drop down arrow beside Post Clicks, Likes, Comments & Shares, and click on Engagement Rate. This is taking the number of people who engaged with your post and comparing it to the number of people who actually saw the post. High engagement on posts will help you determine if you are posting content relevant to your fans. Just remember this is a ratio of the number of likes, comments, and shares divided by the number of people who actually saw the post, and so a post with high reach is going to need a high number of interactions to have a high engagement rate.
Another handy data point within this tab is the Post Hides, Hides of All Posts, Reports of Spam, and Unlikes of Page in the drop-down menu of Post Clicks. If you have a post or posts with more than 1 or 2 of these negative indicators you need to reevaluate what you’re posting!

Facebook posts published and engagement on posts

By evaluating Page Likes and engagement, we can be sure our content is relevant to our fans which will drive business to our doors as well as solicit new customers.