The use of QR codes in advertisements in magazines and mail has increased enormously in recent months.
April 6, 2011 QR Codes Popping up All Over the Place – An April 18 comment by Patrick Gallagher mentions “piloting use of QR codes on book covers as a call to action.”
April, 2011 Selling Books and ebooks with QR Codes has several creative suggestions primarily making QR codes visible on signs or flyers, posters and give-aways like magnets, rather than specifically on a book cover.
June 7, 2011 Awesome Use of QR Codes in a Conference Book by Maddie Grant
June 10, 2011 Using QR Codes to Expand the Reader Experience by Camille Picott
July 3, 2011 Turn a paper based book into an interactive book with QR Codes by Cyndi Danner-Kuhn
Another article is one that we can’t place in our timeline because they use the date-free practice to bypass our natural disdain for out of date information. Wildfire Marketing’s post How to Turn Print Media into Multi-Media Experiences Using QR Codes, lists using QR codes on covers as well as in the text of books.
Want to use a QR code on your cover? Inside your book or pamphlet? In other printed materials? There are a few things to learn about. Search Google or YouTube (if you prefer watching videos) for more information, and we’ll post more on another post.
Short chapters so you can find what you’re looking for and get what you need to know fast. If you haven’t read it yet, order it now. Amazon for $16.52. Or apply Discount code: C47P9D2V when you order on CreateSpace for $16.00.
Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered. Read what reviewers have said on Amazon.
After you’ve read it, leave your own review. Have suggestions? Email firstname.lastname@example.org. We want to hear from you.
About the Author: