Social Media Personalities and Participation Levels

In the Social Media for Business book, in our chapter on personalities and participation types, we review some of the pioneering work by Charlene Li in Groundswell and Brian Solis’ “behaviorgrahics” in Engage. They help us make sense of the ocean of behavior on the Internet, by categorizing types of participants and behaviors.

Still there are other dimensions that small business owners would find valuable to understand and integrate. Where do Raving Fans fit in? What about Honest Friends? And Quiet Supporters? What ways could we be interacting with these different groups of people that recognizes them and supports our business?

Another dimension that could add perspective is the sea animal categories developed by Francis McCarthy – Whales, Dolphins, Urchins and Sharks.

How do you group people to understand their behavior and figure out how to interact with it? Which of these categories do you find helpful in managing your social media plan – online communications? We look forward to your comments.

Brossman and McGaha's Social Media for Business Book

Find down-to-earth, insightful, practical and valuable practices, tips, perspectives and explanations in Social Media for Business by Martin Brossman and Anora McGaha with chapters by 20 contributors. Written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation, this book will help you and your business.

Short chapters so you can find what you’re looking for and get what you need to know fast.  If you haven’t read it yet, order it now. Amazon for $16.52. Or apply  Discount code: C47P9D2V when you order on CreateSpace for $16.00.

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