How to Use Hashtags for Your #Business

Hashtag

rHow to Use Hashtags for Your #Business

Blair Callahan

The hashtag seems to be everywhere now that big-names like Facebook, Instagram, Tumblr, and Google+ have adopted it, and adapting to its growing popularity is important in the social media world. Businesses with Twitters aren’t the only ones using them anymore, so the hashtag can’t be ignored any longer. Here are some ways to use them:

  1. The most popular way to use hashtags is fairly straightforward—you hashtag a word or group of words to create a link that people can click on to see who else is discussing the same tag that you used. This is a useful way to track how many people are using your specific, original hashtag and what they’re saying. You can start a discussion as a business and people who follow your account can respond and use the hashtag that you promote. Remember that capital letters in tweets don’t matter for search results, but spaces and punctuation won’t register and will mess up the hashtag.

Example: “Food truck rodeo today! Visit us and tweet your favorites using #FayettevilleStreetRaleigh”

  1. If your business wants to give a discount or a deal to the users who use their hashtag in a tweet, it’s an easy way to confirm their participation and their use gets your business’s name on the timelines of their followers. You can also hashtag the name of an event or sale that your business is having, so that people who attend or have questions about the event can use that particular hashtag to discuss it with other attendees or to just show that they’re going.

Example: “Retweet with your favorite salsa flavor and you get one taco on us! Use the hashtag #TacoBellSalsa and show us your tweet when you come in”

Example: “Going to the #JCPennyFlashSale this morning with Lilly!”

  1. Humor and voice is another way to use hashtags. Tweets with clever hashtags by businesses tend to keep their current followers interested in the brand—it might not gain new followers the same way that a searchable, relevant hashtag might, but it keeps your current followers entertained. These can also help demonstrate your brand identity as long as it stays true what the business might possibly say. Following Twitter trends (as long as they’re appropriate) are also good ways to entertain your followers. The trending hashtags are on the left side of your screen, and you can set it so that it shows your area or the entire country.

Example: “We’re sick of this rain at El Rodeo, too! Don’t leave us alone with this queso #eatingitall #comeinandseeus #butreally #quesoisgone”

A good combination of these types of hashtags makes it so that your business’s page isn’t redundant or boring, and that you’re getting good use out of the hashtags that you use. The hashtag isn’t going away anytime soon—no more ignoring its many #uses.

by Blair Callahan on LinkedIN at: www.linkedin.com/in/blaircallahan

Aso see Martin Brossman’s book on How to Use Hashtags on Amazon at: 
http://www.amazon.com/How-Use-Hashtags-Martin-Brossman-ebook/dp/B00JCD1II4/

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