Acronyms for ROI for Social Media

One thing is sure about this social media era, creativity abounds. We’ve seen half a dozen different creative acronyms for the concept of return on investment.

ROA: Return on Assets

ROE: Return on Effort; Return on Engagement

ROI: Return on Investment (the old standby); Return on Interest

ROSM: Return on Social Media

Brian Solis has a February 2010 post that lists some of the acronyms in circulation. He includes a few listed above, and others: among them, Return on Attention is a neat one, and Return on Trust is a great concept. (Too bad “ROT” as an acronym is not so appealing.)

What acronyms have you seen and what do you think of them?

Brossman and McGaha's Social Media for Business Book

Find down-to-earth, insightful, practical and valuable practices, tips, perspectives and explanations in Social Media for Business by Martin Brossman and Anora McGaha with chapters by 20 contributors. Written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation, this book will help you and your business.

Short chapters so you can find what you’re looking for and get what you need to know fast.  If you haven’t read it yet, order it now. Amazon for $16.52. Or apply  Discount code: C47P9D2V when you order on CreateSpace for $16.00.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered.  Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Have suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.

Social Media by Industry

The Social Media for Business book has a brief chapter recognizing the unique aspects of social media use in different industries. Financial, legal and medical businesses are not at all on the same playing field as restaurants, movie theaters and retail stores.

The topic is huge, and we’re already seeing books specializing in social media for specific industries.

See this post: Restaurant Social Media – One Size Does Not Fit All by John Moore.

Or this blog called Real Lawyers have Blogs.

Or this  book called Social Media for Dentists.

What books on social media by industry do you recommend? What blog posts have you read that are valuable? Share some here.

Brossman and McGaha's Social Media for Business Book

Find down-to-earth, insightful, practical and valuable practices, tips, perspectives and explanations in Social Media for Business by Martin Brossman and Anora McGaha with chapters by 20 contributors. Written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation, this book will help you and your business.

Short chapters so you can find what you’re looking for and get what you need to know fast.  If you haven’t read it yet, order it now. Amazon for $16.52. Or apply  Discount code: C47P9D2V when you order on CreateSpace for $16.00.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered.  Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Have suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.

Social Media Personalities and Participation Levels

In the Social Media for Business book, in our chapter on personalities and participation types, we review some of the pioneering work by Charlene Li in Groundswell and Brian Solis’ “behaviorgrahics” in Engage. They help us make sense of the ocean of behavior on the Internet, by categorizing types of participants and behaviors.

Still there are other dimensions that small business owners would find valuable to understand and integrate. Where do Raving Fans fit in? What about Honest Friends? And Quiet Supporters? What ways could we be interacting with these different groups of people that recognizes them and supports our business?

Another dimension that could add perspective is the sea animal categories developed by Francis McCarthy – Whales, Dolphins, Urchins and Sharks.

How do you group people to understand their behavior and figure out how to interact with it? Which of these categories do you find helpful in managing your social media plan – online communications? We look forward to your comments.

Brossman and McGaha's Social Media for Business Book

Find down-to-earth, insightful, practical and valuable practices, tips, perspectives and explanations in Social Media for Business by Martin Brossman and Anora McGaha with chapters by 20 contributors. Written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation, this book will help you and your business.

Short chapters so you can find what you’re looking for and get what you need to know fast.  If you haven’t read it yet, order it now. Amazon for $16.52. Or apply  Discount code: C47P9D2V when you order on CreateSpace for $16.00.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered.  Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Have suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.

What Else Would You Like Covered?

In the Social Media for Business book, where we talk about “The Rest of the Internet”, we disclose that we decided not to cover social-bookmarking, even though it is valuable and popular. We ask you what else you would like to see covered in the book, and why.

Here’s where you can answer. What other content would you like to see discussed?

 

Brossman and McGaha's Social Media for Business Book

Social Media for Business by Martin Brossman and Anora McGaha includes chapters by 20 contributors. Written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation, this book will help you and your business.

If you haven’t read it yet, order it now. Amazon for $16.52. Or apply  Discount code: C47P9D2V when you order on CreateSpace for $16.00.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered.  Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Have suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.