About Social Media for Business

Social Media for Business: The Small Business Online Marketing Guide

Martin Brossman trains micro business owners (1 – 3 people) and what we call “small”  business owners, which we should probably call “very small” small business owners (4 – 20 people, we hesitate to call them employees, because they may be contractors or interns) in how to succeed in business. Since 2007, a growing part of that involves social media and Internet marketing.

Anora McGaha has started several of her own micro businesses, and has helped dozens of micro businesses and very small small businesses (taking her own advice), since she was laid off from a large corporation in 2006, the year before there started to be significant signs of economic trouble, and two years before the huge trouble.

Martin Brossman and Anora McGaha knew first hand that many many people now starting their own businesses were completely-to-moderately uninformed about the impact that social media could have on their business prospects. After working together for three years at the time, Martin brought the book idea to Anora and asked if she would take part in it. They had been managing social media programs for clients for two years together. Martin already had chapters from over a dozen contributors, and Anora proceeded to get a half dozen more. They wrote the content that they hadn't yet gathered, and in July 2011, Outer Banks Publishing Group published the book, with a standing room only launch in August.  The ebook came out later in August.

Who should get Social Media for Business?

If you're an advanced user of social media and fully aware of the Internet ecosystem, it's not for you. Though it's always fascinating to see the unique blend of perspective and insights that each author or speaker develops, this book is meant for the micro business owner and very small business owner who is not yet fully comfortable – doesn't yet have his or her “sea legs” so to speak on the vast ocean that is the Internet.

The book has three sections:

  1. Perspectives;
  2. The Building Blocks (Social Media and the Internet); and
  3. Online Marketing with Social Media (How to develop and manage a social media program to build your online presence).

Whatever business you're in, if you're just starting out in business, or if you're just starting to explore how to grow your customer base and increase your sales online, and haven't studied social media in depth – this book is for you.

It won't show you how to set up accounts, edit photos or create lists, but it will tell you how to think about social media and the Internet ocean to know where to sail and what to try to accomplish.

Social Media for Business is Still Current

Although published in 2011, because the book is not a “how-to” book, it doesn't run into the problem of Facebook's new privacy settings and options; or Twitter's new home page; or another site's new layout. The authors have also added video content in a private section of the site to supplement the book for topics such as Pinterest and Google + that took flight since the publishing of the book. (You will also see some public posts Pinterest and Google+ on this site now.)

Where to Get Social Media for Business

Social Media for Business is available:

In stores at: The Joyful Jewel in Pittsboro, North Carolina and New Horizons Coffee Shop in Raleigh, North Carolina.

On CreateSpace in paperback at a discount with a coupon.

On Amazon, at all of the national sites:

  1. Amazon US
  2. Amazon UK
  3. Amazon Germany
  4. Amazon Spain
  5. Amazon Italy
  6. Amazon France
  7. Amazon Canada
  8. Amazon Japan

The eBook is available via Kindle Select at 5 of the national sites: the US and Europe, but not Canada and Japan:

  1. Amazon US
  2. Amazon UK
  3. Amazon Germany
  4. Amazon Spain
  5. Amazon Italy
  6. Amazon France

Martin Brossman and Anora McGaha are available individually and as a team to do advising, social media plans, social media management, talks and training, in person, via webinar, Skype or Google Hangout through Martin Brossman & Associates.

Social Media for Business a Kindle Bestseller

Brossman & McGaha's Social Media for Business a Kindle Marketing Bestseller

Social Media for Business on Amazon.de Kindle

While doing a Kindle Select free promotion for several days in early July, 2012, for the first anniversary of the book, Social Media for Business became a Kindle Marketing bestseller in three countries at the same time on its 1 year anniversary: the US, the UK and Germany. A wonderful way to celebrate the book!

The promo also allowed us to learn more about how Kindle Select Promotions work on the different national sites, and where exactly our book, Social Media for Business, was available and reported in the bestseller listings. It may surprise you.

Social Media for Business is available for almost instant download as a Kindle ebook on 6 of Amazon's 8 sites. No actual Kindle is needed, the downloads can go to smart phones and PCs or Macs. Neat!

Here are the links to Social Media for Business by country:

US Amazon Kindle Ebook

UK Amazon Kindle Ebook

Germany's Amazon Kindle Ebook

Spain's Amazon Kindle Ebook

France's Amazon Kindle Ebooks

Italy's Amazon Kindle Ebooks

Though our book was available as an ebook on all those sites, it wasn't available as a Kindle download on two of the country sites. What's more, only 3 of Amazon's country sites provide in-depth reporting, so it seems, for Free Ebooks.

Japan and Canada Amazon Sites Don't Offer Kindle Ebooks

Social Media for Business is on Amazon Japan, but not as an ebook.

Two of Amazon's country sites only sell paperback copies of Social Media for Business:

Amazon Japan and,

Amazon Canada.

For more information about some of the differences in Kindle book listings on Amazon's international sites, and how how free books are reported on bestseller lists in each of the countries, click on the link in this paragraph.

Anora McGaha is co-author of Social Media for Business with Martin Brossman. They offer training, advising and social media marketing programs for small businesses through Martin Brossman & Associates.

The Book Launch for Social Media for Business

The book launch at the Center for Excellence

The Social Media for Business book release party took place August 4th at Raleigh’s Center for Excellence. Sixty business owners from around the Triangle joined us in celebrating the completion of putting our best understanding and practices for small and micro-business owners into one motivating and readable book. And it was exciting!

From left to right, Anora McGaha, Diogenes Ruiz and Martin Brossman

A number of friends came early and helped us set up – thank you very much! And many of our Team Nimbus, and inside919 friends and colleagues came. It was wonderful to see everyone, in a way celebrating the learning and work we’d done together in the past years.

A number of the contributors were able to join us: Dave Baldwin, Angel Lebak, Melissa O’Connor, Olalah Njenga, Beverly Mahone, Heather O’Sullivan Canney, Alice Osborne, Dave Park, Pat Howlett, Alex Ferguson, Glenn Cassidy, who contributed 2 haiku on social media, and Whitney Hill. The addition of their chapters make Social Media for Business all the richer and more useful. See a full list of the contributors on the Social Media for Business website.

Social Media for Business was written to help small and micro-business owners and managers know how to navigate and be successful in social media and Internet marketing. We want them to realize a true competitive advantage by staying close and relevant to their customers with the right multidimensional social media and Internet presence.

From left to right, Anora McGaha, Martin Brossman, Olalah Njenga, Drew Hill, Beverly Mahone and Pat Howlett

As co-authors we have combined experience of teaching many hundreds of business owners, and are engaged in ongoing work as social media managers. With that very current and informed experience, combined with chapters by twenty savvy professionals in the field, the goal for this book is to jump-start and strengthen small and micro-businesses.

The book was written with both the newcomer to social media and the more experienced users in mind. For more information and updates, subscribe to their blog: The Social Media for Business Book, http://www.thesocialmediaforbusinessbook.com.

Purchase your copy of the book through the CreateSpace estore or through Amazon.com. We greatly appreciate reviews on Amazon.com, and thank Karen Tiede, Cramer Gallimore and Angel Lebak for being the first reviewers.

You also have the opportunity to leave feedback on particular chapters on the website, since we’ve created a blog post for almost every chapter in the book.

Brossman and McGaha's Social Media for Business Book

Find down-to-earth, insightful, practical and valuable practices, tips, perspectives and explanations in Social Media for Business by Martin Brossman and Anora McGaha with chapters by 20 contributors. Written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation, this book will help you and your business.

Short chapters so you can find what you’re looking for and get what you need to know fast.  If you haven’t read it yet, order it now. Amazon for $16.52. Or apply  Discount code: C47P9D2V when you order on CreateSpace for $16.00.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered.  Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Have suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.

Social Media for Business Book Launch Thursday August 4th in Raleigh, NC

new social media book authors in North Carolina

Martin Brossman and Anora McGaha talking about their new book, Social Media for Business, at the contributors' party.

On Thursday, August 4th, at the Raleigh Center for Excellence, the authors and contributors of Social Media for Business: The Small Business Guide to Online Marketing will gather to celebrate the launch of the book.

The gathering is open to the public by RSVP through Eventbrite.

Information about the event is also posted on various social media sites, including FacebookLinkedIn, and inside919.

Social Media for Business is particularly valuable for the micro-business and solo professional, and small businesses with under 25 employees to draw a line in the sand. The perspectives in the book are from micro-business and solo professionals who bring their current experience of how to best use social media and other Internet channels to build, establish and maintain a strong, genuine and positive profile for you and your business on the Internet.

Publisher, Anthony Policastro, of Outer Banks Publishing Group, will be present through Skype.

Authors Martin Brossman and Anora McGaha will talk about the book and introduce the contributors and their articles.

We will be holding a raffle for a free Kindle book reader! A social media consultation with Martin Brossman and Anora McGaha worth $350 and other prizes.

Refreshments will be served.

Social Media for Business is available at the Book Launch, and will be available at various local coffee shops, supporting inside919 and Martin Brossman’s commitment to local businesses. Copies can also be purchased from the authors, as well as online. The book is listed on CreateSpace, as well as on Amazon.com, where it is sometimes, at Amazon’s discretion listed for sale.

Both Martin Brossman and Anora McGaha can be found on at least half a dozen social media sites by searching in Google.com.

Social Media for Business by Brossman and McGaha Uses QR Codes


2011 book cover adds QR Code to back cover
In an innovative step suggested by co-author Anora McGaha’s husband Martin McGaha, a QR code to the book’s website was added to the back cover.

The use of QR codes in advertisements in magazines and mail has increased enormously in recent months.

More small business stores are including the QR codes on printed sheets of paper in their store windows. Chains tend to have a fancier version of the QR code laminated, though still taped to their windows.
How many books have begun using QR codes on their covers is not yet known. Initial research on the “social media” section of Barnes and Noble didn’t show any as of June 2011.

Social Media for Business inserted QR codes at the end of several chapters asking readers for feedback and linking them to blog posts on their website to respond.

As we were finalizing the cover in June, reviewing the first proofs, Anora McGaha’s husband Martin McGaha suggested adding a QR code to the cover, and that led to Anora creating QR codes to specific blog posts on this blog, to make it quicker for readers to add comments on particular topics in the book. Several chapters have questions for readers to respond to, and now, a QR code for them to scan with a smart phone.
At the time, we hadn’t seen the use of QR codes either on book covers or within books or magazines to send readers to a site.
Researching this blog post today, we find that a book published in November 2010, QR Codes & Mobile Marketing for the Small Business Owner, by Michael Weir actually uses QR codes within the book.
Just a quick search, just as an indication, shows this:
A January 2011 post on Fast Company about creative uses of QR codes didn’t name books, but did suggest business cards as a good use.

 

Libraries and teachers were discussing QR codes in 2010.
And this spring 2011, more posts show up on QR codes related to books, outside of the library/teacher context. Here are just a few.

Another article is one that we can’t place in our timeline because they use the date-free practice to bypass our natural disdain for out of date information. Wildfire Marketing’s post How to Turn Print Media into Multi-Media Experiences Using QR Codes, lists using QR codes on covers as well as in the text of books.

Want to use a QR code on your cover? Inside your book or pamphlet?  In other printed materials? There are a few things to learn about.  Search Google or YouTube (if you prefer watching videos) for more information, and we’ll post more on another post.

Brossman and McGaha's Social Media for Business Book

Find down-to-earth, insightful, practical and valuable practices, tips, perspectives and explanations in Social Media for Business by Martin Brossman and Anora McGaha with chapters by 20 contributors. Written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation, this book will help you and your business.

Short chapters so you can find what you’re looking for and get what you need to know fast.  If you haven’t read it yet, order it now. Amazon for $16.52. Or apply  Discount code: C47P9D2V when you order on CreateSpace for $16.00.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered.  Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Have suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.

The Social Media for Business Book

The Social Media for Business book, your small business guide to online marketing through social media and other Internet channels.

The Social Media for Business Book will be released any day now. Stay posted.

We will be having a book launch in the Raleigh, North Carolina area, date and location will be announced as soon as the book is available for sale on Amazon.com.

Update August 1, 2011:

The Social Media for Business book is available on Amazon.com. The launch for the book is planned for August 4th at 6pm at Raleigh’s Center for Excellence near the intersection of 440 and Six Forks South. RSVP at Eventbrite and any of the following social media sites:

Acronyms for ROI for Social Media

One thing is sure about this social media era, creativity abounds. We’ve seen half a dozen different creative acronyms for the concept of return on investment.

ROA: Return on Assets

ROE: Return on Effort; Return on Engagement

ROI: Return on Investment (the old standby); Return on Interest

ROSM: Return on Social Media

Brian Solis has a February 2010 post that lists some of the acronyms in circulation. He includes a few listed above, and others: among them, Return on Attention is a neat one, and Return on Trust is a great concept. (Too bad “ROT” as an acronym is not so appealing.)

What acronyms have you seen and what do you think of them?

Brossman and McGaha's Social Media for Business Book

Find down-to-earth, insightful, practical and valuable practices, tips, perspectives and explanations in Social Media for Business by Martin Brossman and Anora McGaha with chapters by 20 contributors. Written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation, this book will help you and your business.

Short chapters so you can find what you’re looking for and get what you need to know fast.  If you haven’t read it yet, order it now. Amazon for $16.52. Or apply  Discount code: C47P9D2V when you order on CreateSpace for $16.00.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered.  Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Have suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.

How Are Facebook and LinkedIn Ads Working?

What’s your experience with Facebook or LinkedIn Ads? We’d like to hear from you.

(Updated September 21, 2011)

Facebook Ads

Facebook ads are very exciting because of how easily you can specify who you want to target. The breadth of attributes that we have access to on Facebook is unparalleled, and certainly never been available at the low price point that Facebook currently offers. Do start by reviewing the Facebook Ad information on Facebook.

Facebook allows you to target the people who are connected with a certain Facebook Page. You can target interests that people have specified. You can target people who are not connected with a Facebook Page. Focus on a geographic area. Age groups. Relationship status. The choices are boggling, and exciting.

There are also several different types of ads.

Sponsored Stories which link to a post on Facebook.

Sponsored Ads which can link back to a Facebook Page or to an external website.

Facebook’s capabilities of offering viewers the chance to click and like an ad, or comment on it, add to the appeal, because it allows participation.

Though pricing on Facebook Ads is rising, there is still a world of possibility in this arena.

LinkedIn Ads

LinkedIn ads are on the whole more expensive than Facebook ads, and have a much narrower spectrum of attributes to target. They only list certain jobs and professions, and didn’t have the wide spectrum of interests to draw from in targeting ads. For targeting professionals in traditional occupations and geographies, LinkedIn hits the mark. For more creative targeting, Facebook is a wonderland.

To learn about LinkedIn ads, start at this LinkedIn ads page. With LinkedIn you can target people by variables like these:

  • Industry
  • Company and Size of Company
  • Geographic Location
  • Job Title or Job Function
  • Seniority or Rank by Title
  • Age
  • Affiliations by LinkedIn Groups

 

Learn more about Facebook Ads:

There are several resources for you to pursue in learning about Facebook Ads.

Like the Facebook Ads Page.  Facebook Ads Resources.

Here’s the Guide to Facebook Ad Marketing.

The Facebook content is a starting point, but is not as in-depth as some of us would like. As we discover better resources for you we will post them here.

Brossman and McGaha's Social Media for Business Book

Find down-to-earth, insightful, practical and valuable practices, tips, perspectives and explanations in Social Media for Business by Martin Brossman and Anora McGaha with chapters by 20 contributors. Written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation, this book will help you and your business.

Short chapters help you find what you’re looking for and get what you need to know fast.  If you haven’t read it yet, order it now. Amazon for $16.52. Or apply  Discount code: C47P9D2V when you order on CreateSpace for $16.00.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered.  Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Have suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.

Social Media by Industry

The Social Media for Business book has a brief chapter recognizing the unique aspects of social media use in different industries. Financial, legal and medical businesses are not at all on the same playing field as restaurants, movie theaters and retail stores.

The topic is huge, and we’re already seeing books specializing in social media for specific industries.

See this post: Restaurant Social Media – One Size Does Not Fit All by John Moore.

Or this blog called Real Lawyers have Blogs.

Or this  book called Social Media for Dentists.

What books on social media by industry do you recommend? What blog posts have you read that are valuable? Share some here.

Brossman and McGaha's Social Media for Business Book

Find down-to-earth, insightful, practical and valuable practices, tips, perspectives and explanations in Social Media for Business by Martin Brossman and Anora McGaha with chapters by 20 contributors. Written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation, this book will help you and your business.

Short chapters so you can find what you’re looking for and get what you need to know fast.  If you haven’t read it yet, order it now. Amazon for $16.52. Or apply  Discount code: C47P9D2V when you order on CreateSpace for $16.00.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered.  Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Have suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.

Social Media Personalities and Participation Levels

In the Social Media for Business book, in our chapter on personalities and participation types, we review some of the pioneering work by Charlene Li in Groundswell and Brian Solis’ “behaviorgrahics” in Engage. They help us make sense of the ocean of behavior on the Internet, by categorizing types of participants and behaviors.

Still there are other dimensions that small business owners would find valuable to understand and integrate. Where do Raving Fans fit in? What about Honest Friends? And Quiet Supporters? What ways could we be interacting with these different groups of people that recognizes them and supports our business?

Another dimension that could add perspective is the sea animal categories developed by Francis McCarthy – Whales, Dolphins, Urchins and Sharks.

How do you group people to understand their behavior and figure out how to interact with it? Which of these categories do you find helpful in managing your social media plan – online communications? We look forward to your comments.

Brossman and McGaha's Social Media for Business Book

Find down-to-earth, insightful, practical and valuable practices, tips, perspectives and explanations in Social Media for Business by Martin Brossman and Anora McGaha with chapters by 20 contributors. Written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation, this book will help you and your business.

Short chapters so you can find what you’re looking for and get what you need to know fast.  If you haven’t read it yet, order it now. Amazon for $16.52. Or apply  Discount code: C47P9D2V when you order on CreateSpace for $16.00.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered.  Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Have suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.

What Else Would You Like Covered?

In the Social Media for Business book, where we talk about “The Rest of the Internet”, we disclose that we decided not to cover social-bookmarking, even though it is valuable and popular. We ask you what else you would like to see covered in the book, and why.

Here’s where you can answer. What other content would you like to see discussed?

 

Brossman and McGaha's Social Media for Business Book

Social Media for Business by Martin Brossman and Anora McGaha includes chapters by 20 contributors. Written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation, this book will help you and your business.

If you haven’t read it yet, order it now. Amazon for $16.52. Or apply  Discount code: C47P9D2V when you order on CreateSpace for $16.00.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered.  Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Have suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.