All Entries in the "Book Excerpts" Category
The Megaphone in Your Customer’s Pocket
With the rise of smart phones such as the iPhone, Android and Blackberry, we have a new channel to reach our customers and prospects: we can engage them with a mobile application, aka an “app.” As with other marketing channels such as direct mail, email marketing and web-vertising, it’s imperative to give our audience value [...]
Online Press Releases
About Press Releases. Press Releases fall under the area known as PR or public relations. PR is used to support “push” or “outbound” strategies. You are pushing yourself, your message, and your ideas out to the world hoping someone will take notice. PR is about being well known, well thought of and well remembered. It’s [...]
WordPress for Websites!
A Word Press Web site is a web site with legs; it will extend your brand through social media with ease. Haven’t heard of Word Press? Word Press (noun): ‘web blog’ software platform started in 2003 that by 2010 had become a powerhouse Content Management Software used to create full-blown, interactive websites, and changed the [...]
Pay Per Click (PPC) Advertising
Pay Per Click advertising is a great option for small and medium size businesses to reach new customers and prospects on the Web at the exact time that they are looking for your product or service. There are also options with PPC advertising to target other websites that may be in the same industry as [...]
Hiring a Virtual Assistant to Manage Social Media
Virtual Assistant Trainer and Social Media Manager Angel Lebak discusses how to work with a “virtual” social media assistant.
Seven Habits for Highly Effective Article Writing
Writer and editor Dave Baldwin has extensive experience with writing and editing articles and books. In this chapter he talks about seven habits that will make article writing go smoothly and be effective.
About Blogging
Writer and editor Alice Osborn writes about successful blogging for business, suggesting focusing very clearly on what your expertise is and how you can help your readers.
Twitter for Business
Entrepreneur and social media savvy Dave Park talks about the power of Twitter for business.
Facebook – The Super Power
In the world of social media, the super power is Facebook. Facebook was originally intended for college students, but it has far surpassed anyone’s expectations. With over 500 million users and growing, more monthly page views than Google or You Tube, savvy businesses are looking to Facebook. They know that in marketing eyeballs mean dollars. [...]
Online, Off-Line: It’s Still All About Relationships
“Hey Dad, you know about using Social Networking for business. I’m thinking about starting my own business and would like to start off right promoting it. What do you suggest I do?” “Okay Mia. First off, you know business is about relationships and not promotions. The best businesses in any niche are those who make [...]
Facebook Pages for Non-Profits
Developing Facebook Pages for Non-Profits is Marketing Strategist Olalah Njenga’s topic in this chapter of the Social Media for Business Book. Njenga stresses developing a well-defined marketing strategy focused on your business goals.
Get Mobile or Get Left Behind
Social media manager Anora McGaha reports on the Mobile presentation at the 3rd Annual Internet Summit in Raleigh. While mobile access to the Internet is in the 4-5% range, its expected growth is huge! Don’t get left behind.
Transparency and Authenticity
Social Media Consultant, Coach and Trainer, Martin Brossman is all about authenticity. In this chapter, Brossman talks about the impact of less than transparent disclosure in your online presence. His message is to act with integrity, online and in person.
