Web Video and YouTube for Marketing

Web video is digital video that is taken for displaying on the Web. It can be created as simply as through an off-the-shelf webcam or flip camera, cell phones, from digital photos, or, for a more professional look and feel, by working with videographers on location or in a studio.

The subject of the videos varies with your purpose. Commonly used lengths are from 30 seconds to 5 minutes. Some of the common Web-videos our customers choose are:

  • Introductions
  • Addressing key topics about their business
  • Answering frequently asked questions
  • Testimonials from real customers
  • Highlighting their unique specialties

Using Web videos and YouTube add tremendous value to a marketing plan.

Here are five reasons why it’s so valuable.

1. Web Video shows you’re a real person

Video conveys authenticity and emotion in a way that text just can’t. Potential customers will get a much clearer sense of who you are, and begin to trust you even before you’ve met in person.  We recommend staying away from catch phrases and sales slogans – and just being real.

2. Everyone knows, trusts and uses YouTube

Everyone and their grandmother know about YouTube and have seen web videos on it. Even more than knowledge of YouTube, there’s the trust factor: clients will not hesitate to click on a link to YouTube. YouTube is a trusted tool that can be easily embedded in Web sites and blogs, linked to in emails and everywhere in social media.

For more from Alex Ferguson, please visit EpicRealm.net or his YouTube channel, or turn to the book.

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