How Do I Set Up a Facebook Business Page?

Do you want to learn how to create a Facebook business page?  This post will teach you how to do just that!  You will also receive some tips on the best way to set up your very first Facebook page for your business.

The best set up is to build the Facebook business page off of a core person in the company then add other admins that can also update the page.

The next key thing is do not let people know about your Facebook business page until it is filled with good content.

First things first:

  • Get a personal Facebook page with your real name. Don’t worry; the people on the page will not see your personal data from your business page unless you want them to.
  • Log in on your personal profile then build the business one off it.
  • Make sure you have minimum of 5 outstanding posts and a good top photo before asking anyone to like it.
  • Invite people.

Now, let’s get started.

1. First you need to login to Facebook.

 

 

 

 

 

 

 

 

If your Facebook page is not currently displaying your real name, you can change it to do so. You can edit your name under Account Settings on the right hand side, in the drop down menu under the down arrow:

See Account Settings on the drop down menu under the down arrow on the far right side

 

Click Edit on the right side
Enter in your information

After you’re logged in, you will see your newsfeed.  You will need to scroll down to the very bottom of the page and click on the ‘Create a Page’ link.

2.  Create a Page will display and list different categories that you can choose from.  You will then have to fill out some information based on the category you choose.

There are six big categories, and within each a number of sub-categories to choose from.

    1. Local Business or Place
    2. Company, Organization or Institution
    3. Brand or Product
    4. Artist, Band or Public Figure
    5. Entertainment
    6. Cause or Community

Here is what the page looks like:

We will choose Local Business or Place for this example.

You may want to click the ‘Facebook Pages Terms’ link just to ensure that you will be following all of the guidelines listed.  You wouldn’t want your page to be terminated after all of the hard work you put into it simply because you didn’t read the Facebook Pages Terms!  After you’ve read the terms you will click the box beside ‘I agree to Facebook Pages Terms’ and a checkmark will appear to signify that you agree to the terms.

Then you will click the ‘Get Started’ button.

3. Upload Picture. Next, you will be prompted to upload a profile picture for your Facebook business page.  You will have the option to upload an image from your computer or import one from your website.

If you choose to upload an image from your computer, you will select ‘Upload From Computer’.

You will then select the photo and it will display as you can see in the screenshot below.  You will then click the ‘Next’ button.

If you choose to use a picture from your website, you will select ‘Import From Website’.

You will then enter your site’s URL and click the ‘Import’ button.

You will see blue bars going across the white space as if something is loading.  This lets you know that it is searching for pictures from your website which will then be imported for you to choose from.

Once the pictures are found, you will have the option to select which picture you would like to display as your profile picture.  Simply click the one you want and then click the ‘Save Photo’ button.

 

4. The About Page.

After you’ve clicked the ‘Next’ button or the ‘Save Photo’ button, depending on which option you chose for a profile picture, the About page will display.  Here you will enter information about your business.  You can also add your websites.  You can add more than one website by clicking the ‘Add Another Site’ link.

Once you’re done entering your information you will click the ‘Save Info’ link.

You are then taken to your Facebook business page where you are asked to “Like” your page, so that when people come and visit they will see that at least one person has already liked it.

Liking your own Facebook Page

 

5. Visiting your New Facebook Page.

When you first go to your Facebook business page, a message will be displayed about taking a tour that will give you tips and basically show you around your new page.

You can take the tour or you can choose not to do so.

6. The Admin Panel

The first thing you will see is the Admin Panel.  You or whoever else has access to do things on your business page will be the only people to see this section.  Here you can do several different things to your page and see different information about what’s going on with your page.

Here’s a brief overview of the Admin Panel:

  1. When you are viewing your page you are viewing it as your Facebook Business.  You can switch back to your personal page by clicking the ‘Change to…’ link.
  2. This menu allows you to edit your page, build your audience by sharing or inviting people to your page, and get help with your page.
  3. The Notifications section will show who liked your page among other things that people do when interacting on your page.
  4. The messages you get from people will display in the Messages section.
  5. The New Likes section will display all the new people that liked your page.
  6. Once you have 30 people that like your page, you will be able to get insights about the activity on your page in the Insights section.

7. Loading the Cover Photo.

Now, let’s choose a good top photo.  The top photo is called the cover photo.

According to Facebook.com, “cover photos are 851 pixels wide and 315 pixels tall. If you upload an image that’s smaller than these dimensions, it will get stretched to this larger size. The image you upload must be at least 399 pixels wide.”  You can learn more about cover photos by clicking here.

8. Page Profile Pictures / Logos / Icons

Page profile pictures are square and displays at 160×160 pixels. The photo you upload must be at least 180×180 pixels. We recommend uploading a square image.

Click the ‘Add a Cover’ button to choose a photo.

Note: This message will display if it is your first time ever choosing a cover photo.  Simply read the message and click ‘Okay’ to continue.

Once you click on the ‘Add a Cover’ button, you will be given two options to choose from.  You can add a photo from the photos you might have already uploaded to your page or directly from your computer.

If you click on ‘Choose from Photos…’, you will have the option to select a photo from your recent uploads or you can click on the ‘View Albums’ link to choose a photo from an album.  You simply select the photo you want and it will display as your cover photo.

Positioning your Cover Photo. Once your photo is selected and is displayed as the cover photo, you can drag the photo around to reposition it as you see fit.  After you’re satisfied with the way that your cover looks you can click on the ‘Save Changes’ button or you can click the ‘Cancel’ button if you’re not quite happy with how the cover looks.

This is how your page will look once you have a nice cover photo!  It can really make your page POP.

9. Your First Business Page Posts

Posting to your Facebook business page is the exact same as posting to your personal Facebook page, so if you got the hang of that, posting to your business page will be a breeze!

STATUS

To post a status you would simply type it in the text box and click the ‘Post’ button.

The status will post to your page.

 

PHOTOS / VIDEOS

To post a photo/video you would click the ‘Photo/Video’ link

and browse for the image or video on your computer

After you have selected the video or photo it will display on your page.

USING THE WEBCAM

Clicking the ‘Use Webcam’ allows you to take a picture or video with your webcam.  Clicking the ‘Create Photo Album’ link will allow you to create a photo album.

10. Posting Events, Milestone+

The ‘Event, Milestone +’ link gives you three options.

You can post an event:

You can post a Milestone:

11. Questions and Polls

You can ask a question:

 

You can also ask a question with poll options:

12. Ready to Invite your Friends?

You can use any of the above options to make your first five posts to your page before you invite others to like it.  You definitely don’t want to invite someone to a page with nothing on it because they will probably not stay very long or click the Like button to show that they like your page.

If you have done these three things:

1) Get a personal Facebook page with your real name. Don’t worry; the people on the page will not see your personal data from your business page unless you want them to.

2) Log in on your personal profile then build the business one off it.
3) Make sure you have a minimum of 5 outstanding posts and a good top photo before asking anyone to like it.

You’re all set! Now, let’s do the last thing on the list above. Let’s invite people!

 

To invite people you will click on ‘Build Audience’ in the Admin Panel.

This will bring up the option to Invite Email Contacts, Invite Friends, Share Page, or Create An Ad.

Clicking on ‘Invite Email Contacts…’ allows you to invite people by email.

You can choose any option you like:

Clicking on ‘Invite Friends…’ allows you to invite your Facebook friends.

Here you can search for friends or select friends that will show up in the whitespace below if you have friends.

Clicking on ‘Share Page…’ allow you to share your page.

It defaults to sharing your page on your own timeline, but there are other ways to share your page as well.

You can share your page on your own timeline, on a friend’s timeline, in a group, on your page, and even in a private message.

 

Please let us know if this was helpful to you, and share your new Facebook Page in the comments below!

This post was written by Kia Tinsley and Martin Brossman.

Kia Tinsley is a software consultant with a degree in Information Systems and Operations Management from UNC Greensboro, working as a Social Media Intern with Martin Brossman & Associates.

Martin Brossman & Associates is a Raleigh based firm providing social media training, workshops, management, talks and advising to micro businesses, small and medium sized businesses, professionals, associations and communities. Contact info@martinbrossmanandassociates.com.

Getting Started on Facebook: Understanding What’s What

Initially Facebook is a bit strange. Give yourself time to read what others post.

What is the “Wall”? This is your page. The page that others see when they search for you or click on your name. This is where your photos are, updates and anything that you post or comment on.

Inbox=Email: In the top left corner you will see a conversation symbol. This is where you can access and create private messages.

notifications Inbox in Facebook
Notifications: In the top left corner you will also see notifications. When someone comments on something that you have posted, a little red bubble will appear with the number of notifications. Click on this bubble to see what they are, and click on them to review and respond to them.

 

Friend Requests will also be visible in the same area (top left). Click on icon to see who you have requests from. It is up to you to decide who you accept, and who you don’t. I have made great friends via Facebook with people that I have never met in real life. It is up to you to choose whether you want to accept requests from people that you do not know. I don’t accept requests from people that I don’t know and have NO mutual friends with. I encourage others to do the same.

Posts: whether you are on the ‘newsfeed page’ or your profile page, you will have a text box to post updates. You will also see little icons above that box. Here you can click to add pictures, links, etc. What you post here will show up on your wall, and in the newsfeed of your friends.

Pages vs. Profiles: Profiles are for ‘people’ and pages are for businesses. In a nutshell, that is the simplest description. If you are new to Facebook, I suggest getting the hang of it before you create a business page.

Groups: Groups in Facebook allow people to be ‘grouped’ together on a page that can either be public or private. Members of a group can receive email notifications of posts as well as notifications in the upper toolbar in Facebook. People can add you to a group without your permission, but you can leave or turn off notifications.

How do I use Facebook?

Privacy: There is a lot of talk about privacy concerns on facebook. With the exception of the email, most activity on Facebook is visible to your friends. When you comment on things, those comments are visible to their friends as well. I encourage people not to post anything that they would not want others to see. Period! It is a good idea to tweak your privacy settings. You can do this by going to the top right hand corner and clicking on ‘account’.

Facebook is simple, yet complex. There is a lot more to it than meets the eye, but this should get you started!

“The more that you give, the more you will receive”

Check out my latest courses, coaching offerings and sign up for my blog at www.HeatherO.com

Find me on facebook at http://www.facebook.com/RealHeatherO

Join us in our facebook group for updates, changes and info! Send me an email requesting to join at heathero@heathero.com.

Look forward to hearing how you are enjoying Facebook in the comments area below.

Heather O

Connect with Heather O through the links posted on her author bio.

Brossman and McGaha's Social Media for Business BookFind down-to-earth, insightful, practical and valuable practices, tips, perspectives and explanations in Social Media for Business by Martin Brossman and Anora McGaha with chapters by 20 contributors including Heather O’Sullivan. It was written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation. 

Short chapters help you find what you’re looking for and get what you need to know fast.  If you haven’t read it yet, order it now. Amazon for $16.52. Or apply  Discount code: C47P9D2V when you order on CreateSpace for $16.00.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered.  Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Ideas? Suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.

 

Getting Started with Facebook: A Few Tips

Here are a few tips to keep in mind:

Facebook Profiles – personal accounts are not for business. Facebook Pages are.

Nobody signs up for Facebook to get more advertising messages.

If you have a business, etc., feel free to post things, but don’t have that be ALL that you post!

Pages are intended for business, but profile accounts are not. That doesn’t mean you can’t post any here, (I recommend that you do – in a strategic way), but don’t overwhelm your friends with them!

Make sure your profile posts are more about you than about your business. And make sure that not all your Business Page posts are promoting your business.

Read and comment on other people’s posts.

People post on Facebook to share. It’s no fun when no one seems to notice 😉

Think and adjust privacy settings before posting pictures.

Remember that your pictures can not only be viewed by friends, but downloaded and shared as well. Think before you post them! I also suggest adjusting your privacy settings to have photos visible only to friends (especially if you are posting pictures of kids).

Links and viruses – think twice before clicking if it looks unusual.

I often find and click on great links posted on Facebook. However, it is important to note that there have been viruses known to take over individual accounts and post infected links under their names. Be sure to use a good antivirus program and don’t click on links that don’t look like something that friend would have posted.

Games can take over your life, use a timer to manage your time.

There are a lot of games on Facebook, and some people LOVE to play them. I personally don’t, but if you choose to, set a timer for yourself. A lot of people miss the great value of Facebook and complain that it’s ‘just a time sucker’ because they get caught up in playing games.

Watch how much time you spend on Facebook.

You can gain and give a lot via Facebook without spending days there! Set times in the morning and evening for it.

Post something of value to others daily.

Try to post something of value to others every day. Even if it is just a comment on something that they posted. Focus on what you can give more than what you can ‘get out of it’ and you will get a lot more out of it.

“The more that you give, the more you will receive”

Check out my latest courses, coaching offerings and sign up for my blog at www.HeatherO.com

Find me on facebook at http://www.facebook.com/RealHeatherO

Join us in our facebook group for updates, changes and info! Send me an email requesting to join at heathero@heathero.com.

Look forward to hearing how you are enjoying Facebook in the comments area below.

Heather O

Brossman and McGaha's Social Media for Business Book

Find down-to-earth, insightful, practical and valuable practices, tips, perspectives and explanations in Social Media for Business by Martin Brossman and Anora McGaha with chapters by 20 contributors including Heather O’Sullivan. It was written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation.

Short chapters help you find what you’re looking for and get what you need to know fast.  If you haven’t read it yet, order it now. Amazon for $16.52. Or apply  Discount code: C47P9D2V when you order on CreateSpace for $16.00.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered.  Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Have suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.

Getting Started on Facebook: How to Set up Your Facebook Personal Profile

Getting Started on Facebook

For those who are just getting started on Facebook, or maybe signed up but really weren’t sure what to do next, this post is for you. If you are already on Facebook, skim through anyway, you might pick up something of value.

Many people are invited to join Facebook  by their friends, so they have a link to click on in the email they got. If not, fill in your name and email address at www.facebook.com.

First a bit about Privacy on Facebook:

Check your Privacy Settings! Facebook is a place for sharing, but you want to make sure that you know who you are sharing what with! (I always suggest that you assume that everything you post is public!)

Consider this also. In addition to knowing what your privacy settings are, it is never a good idea to post that you are home alone, are going to be on vacation for a week, etc. Lots of people have lost jobs posting about hating their jobs, making negative comments about their jobs, customers, etc. If you wouldn’t want it posted in the local newspaper with your name on it, don’t post it on Facebook! (Facebook has more readers.)

Now let’s get you started on your initial profile:

  1. You will need a photo, of you! Go ahead and find one & get it on your computer if it isn’t already.
  2. Going through the sign up process is pretty self explanatory. Use the email address that you use most often as you will want to allow Facebook to search your contacts to get going.
  3. If you are married, it is a good idea to use first name, maiden name, married name.
  4. Birthday: I recommend putting your correct birthday in, but changing the year by one year (for security purposes). Put the correct day as it is fun to get birthday wishes!
  5. Hometown, past schools, etc…It is a good idea to fill these in correctly so your past friends can find you.

Explain the Facebook Personal Profile

Once you have your profile set up and you have found some friends, now what?

Read my next post, Getting Started on Facebook: Understanding What’s What.

“The more that you give, the more you will receive”

Check out my latest courses, coaching offerings and sign up for my blog at www.HeatherO.com

Find me on facebook at http://www.facebook.com/RealHeatherO

Join us in our facebook group for updates, changes and info! Send me an email requesting to join at heathero@heathero.com.

Look forward to hearing how you are enjoying Facebook in the comments area below.

Heather O

Brossman and McGaha's Social Media for Business Book

Your social media book: Social Media for Business

Find down-to-earth, insightful, practical and valuable practices, tips, perspectives and explanations in Social Media for Business by Martin Brossman and Anora McGaha with chapters by 20 contributors including Heather O’Sullivan. It was written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation.

Short chapters help you find what you’re looking for and get what you need to know fast.  If you haven’t read it yet, order it now. Amazon for $16.52. Or apply  Discount code: C47P9D2V when you order on CreateSpace for $16.00.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered.  Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Have suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.