How to Use Facebook Offers and Best Practices for Small Businesses

Facebook Business Offers

Facebook Business Offers

What are Facebook Offers?

Facebook Offers are a way for businesses, brands, and other organizations to share special discounts on items or services with their target consumers.

How?

Offers are created by your business and posted to your business’ Facebook page. If and when someone claims your offer, they will receive an email as proof. They can show this email at your place of business (or whatever other location you designate) in order to redeem the discount or special offer.

*To be eligible to create a Facebook Offer, your company’s Facebook page must have at least 50 ‘Likes’.

By using Facebook Offers effectively, small businesses can benefit from increased sales to increased brand exposure, and more. Below, we outline 8 best practices for small businesses to keep in mind when creating Facebook Offers.

8 Best Practices For Creating Successful Facebook Offers

#1 – Know your budget; choose wisely.

Before doing any sort of advertising, always know what your budget is. The budget for your Facebook Offer will depend largely on one thing: the size of your target audience. The larger your target audience is, the more budget options you will have available. There are also options to create a customized budget.

#2 – Be clear about your claims.

Keep in mind that you’re creating an offer that someone will actually claim. Therefore, be sure that any and all language/intention surrounding your offer is crystal clear. When someone claims your offer, they’ll receive an email with details from you about how to redeem it at your business. The email will also include the terms and conditions and the expiration date of your Facebook Offer.

#3 – Choose an eye-catching image.

 Select an image that will draw people in and engage them with your brand/business. Photos sell big time on the Web. Be selective and deliberate in your choice, and make sure that the photo you use for your Facebook Offer is different from your Page’s profile photo as your Offer will usually display next to your Page’s profile image.

If possible, use a photo of actual people using your product/service or interacting with your brand in some way. Statistically speaking, these types of photos perform better.

#4 – Use a catchy headline.

Similar to reading newspapers and magazines, surfers of the Internet tend to scan headlines – so make sure that yours is great! Consider what you want to say about the Offer you’re trying to promote. What is the value? How will people benefit? Avoid cheesy marketing slogans. Remember – nobody likes to be sold to, but everyone loves to buy.

#5 – Encourage company participation.

 Small businesses may not have a lot of staff members, but you can still be a powerhouse of promotion when you call all-hands-on-deck! Encourage staff members, friends, family and other colleagues to help you promote your Facebook Offer. First, however, take a little time to ensure that everyone is on the same page and knows what your Offer is about, and how people can redeem it.

#6 – Create a separate ad for ‘added’ promotion.

While word-of-mouth is always a great way to self-promote, creating a separate ad can also do wonders for boosting awareness. Again, you’ll want to consider your financial situation and create a separate budget for this.  Once you’ve created a separate ad for your Facebook Offer, pin your Offer to the top of your Facebook Page so folks will take notice.

#7 – Avoid overly complicated language. Keep it simple.

Besides the added value that you think you’re offering, how easy is it for folks to actually follow what you’re saying in order to redeem your offer? Avoid complicated language, jargon and excessive punctuation. On the other hand, avoid using “AOL” speak or “texting language”.  Instead, focus on clear, crisp, easy-to-understand sentences. Other factors you may wish to consider are: age, gender, occupation, and geographic area of your audience.

#8 – Don’t skimp on the discounts.

 After all, it is an offer…so, don’t offer something to somebody that they can’t use! When creating Facebook Offers, be sure to offer deeply discounted rates. Give people a reason to do a double-take. Make them an offer they can’t refuse!

By Martin Brossman

 

Resources:

Mars, Megan. (January 2014) 45 Fabulous Facebook advertising tips… http://www.wordstream.com/blog/ws/2014/01/30/facebook-advertising-tips#

Facebook Offers. (June 2014) Retrieved from: https://www.facebook.com/help/410451192330456

 

 

Facebook Engagement: The Best Measure of Social Media Success

We all love the social side of Facebook: that warm fuzzy feeling when a client or customer posts a glowing comment on your page, or when hundreds of fans “like” a photo. As businesses, when we look at the bottom line for participating in social media we have to evaluate our return on investment (ROI). Evaluating the ROI for social media platforms can be a fuzzy area, and so here are a few Facebook Insights data you should examine.

Page Likes

The number of likes a particular page has will vary with the industry, and you should watch several other pages within your industry to compare how your page likes stack up against others. Resist the temptation to believe that the number of Page Likes is the best measure of your social media performance; it is simply one variable!

pages to watch photo for Facebook

To evaluate Page Likes data, click on View Insights and then Likes. Examine your Net Likes to measure your overall success in gaining and keeping followers. Do you have frequent, high numbers of Unlikes? Evaluate your posts to see what may be driving people away. Inspect your Organic Likes vs Paid Likes to determine if the content you are providing or the ads you are producing are driving fans to your page.

Facebook likes graph

Facebook graph showing likes and unlikes

Engagement

Engagement is a much better measure of how your social media efforts are paying off. When customers interact with your page, either by liking, commenting, or sharing posts, they are giving you mini-endorsements to all of their friends and family. The “reach” (or number of total people who saw the post) of these actions will be far greater than your base Page Likes number.

post reach on Facebook

How do you measure engagement? On the wall of your business page look for the “talking about this” number. This is the number of “stories” created by people who liked, commented, or shared your posts. These stories show up in the news feed of friends of the person interacting with you; thus showing your name to many people. The Talking About This number compiles those interactions for a week with a 48 hour lag time; you won’t see this number increasing for today’s posts until two days later. Bonus: you can see the Talking About This for your competitors pages too and compare your engagement with theirs!

Evaluate individual post engagement regularly to ensure you are posting quality content with which your fans will engage. Click on your Insights Tab and then Posts. First you’ll notice the days of the week and times when your fans are online. Pay attention to this data! If your fans are online more on Fridays at 8pm then time your posts for that time frame. Another option is to post at different times of the day and monitor what posts get the most engagement. It may be that your engaged fans are online at different times than overall fans.

Facebook graph of when your fans are online

Next examine the All Posts Published area. Click the drop-down arrow beside the Reach and check Fans/ Non Fans. A post with higher engagement will have more non-fans seeing it, which means more potential clients are seeing your name. Next click on the drop down arrow beside Post Clicks, Likes, Comments & Shares, and click on Engagement Rate. This is taking the number of people who engaged with your post and comparing it to the number of people who actually saw the post. High engagement on posts will help you determine if you are posting content relevant to your fans. Just remember this is a ratio of the number of likes, comments, and shares divided by the number of people who actually saw the post, and so a post with high reach is going to need a high number of interactions to have a high engagement rate.
Another handy data point within this tab is the Post Hides, Hides of All Posts, Reports of Spam, and Unlikes of Page in the drop-down menu of Post Clicks. If you have a post or posts with more than 1 or 2 of these negative indicators you need to reevaluate what you’re posting!

Facebook posts published and engagement on posts

By evaluating Page Likes and engagement, we can be sure our content is relevant to our fans which will drive business to our doors as well as solicit new customers.

How Do I Set Up a Facebook Business Page?

Do you want to learn how to create a Facebook business page?  This post will teach you how to do just that!  You will also receive some tips on the best way to set up your very first Facebook page for your business.

The best set up is to build the Facebook business page off of a core person in the company then add other admins that can also update the page.

The next key thing is do not let people know about your Facebook business page until it is filled with good content.

First things first:

  • Get a personal Facebook page with your real name. Don’t worry; the people on the page will not see your personal data from your business page unless you want them to.
  • Log in on your personal profile then build the business one off it.
  • Make sure you have minimum of 5 outstanding posts and a good top photo before asking anyone to like it.
  • Invite people.

Now, let’s get started.

1. First you need to login to Facebook.

 

 

 

 

 

 

 

 

If your Facebook page is not currently displaying your real name, you can change it to do so. You can edit your name under Account Settings on the right hand side, in the drop down menu under the down arrow:

See Account Settings on the drop down menu under the down arrow on the far right side

 

Click Edit on the right side
Enter in your information

After you’re logged in, you will see your newsfeed.  You will need to scroll down to the very bottom of the page and click on the ‘Create a Page’ link.

2.  Create a Page will display and list different categories that you can choose from.  You will then have to fill out some information based on the category you choose.

There are six big categories, and within each a number of sub-categories to choose from.

    1. Local Business or Place
    2. Company, Organization or Institution
    3. Brand or Product
    4. Artist, Band or Public Figure
    5. Entertainment
    6. Cause or Community

Here is what the page looks like:

We will choose Local Business or Place for this example.

You may want to click the ‘Facebook Pages Terms’ link just to ensure that you will be following all of the guidelines listed.  You wouldn’t want your page to be terminated after all of the hard work you put into it simply because you didn’t read the Facebook Pages Terms!  After you’ve read the terms you will click the box beside ‘I agree to Facebook Pages Terms’ and a checkmark will appear to signify that you agree to the terms.

Then you will click the ‘Get Started’ button.

3. Upload Picture. Next, you will be prompted to upload a profile picture for your Facebook business page.  You will have the option to upload an image from your computer or import one from your website.

If you choose to upload an image from your computer, you will select ‘Upload From Computer’.

You will then select the photo and it will display as you can see in the screenshot below.  You will then click the ‘Next’ button.

If you choose to use a picture from your website, you will select ‘Import From Website’.

You will then enter your site’s URL and click the ‘Import’ button.

You will see blue bars going across the white space as if something is loading.  This lets you know that it is searching for pictures from your website which will then be imported for you to choose from.

Once the pictures are found, you will have the option to select which picture you would like to display as your profile picture.  Simply click the one you want and then click the ‘Save Photo’ button.

 

4. The About Page.

After you’ve clicked the ‘Next’ button or the ‘Save Photo’ button, depending on which option you chose for a profile picture, the About page will display.  Here you will enter information about your business.  You can also add your websites.  You can add more than one website by clicking the ‘Add Another Site’ link.

Once you’re done entering your information you will click the ‘Save Info’ link.

You are then taken to your Facebook business page where you are asked to “Like” your page, so that when people come and visit they will see that at least one person has already liked it.

Liking your own Facebook Page

 

5. Visiting your New Facebook Page.

When you first go to your Facebook business page, a message will be displayed about taking a tour that will give you tips and basically show you around your new page.

You can take the tour or you can choose not to do so.

6. The Admin Panel

The first thing you will see is the Admin Panel.  You or whoever else has access to do things on your business page will be the only people to see this section.  Here you can do several different things to your page and see different information about what’s going on with your page.

Here’s a brief overview of the Admin Panel:

  1. When you are viewing your page you are viewing it as your Facebook Business.  You can switch back to your personal page by clicking the ‘Change to…’ link.
  2. This menu allows you to edit your page, build your audience by sharing or inviting people to your page, and get help with your page.
  3. The Notifications section will show who liked your page among other things that people do when interacting on your page.
  4. The messages you get from people will display in the Messages section.
  5. The New Likes section will display all the new people that liked your page.
  6. Once you have 30 people that like your page, you will be able to get insights about the activity on your page in the Insights section.

7. Loading the Cover Photo.

Now, let’s choose a good top photo.  The top photo is called the cover photo.

According to Facebook.com, “cover photos are 851 pixels wide and 315 pixels tall. If you upload an image that’s smaller than these dimensions, it will get stretched to this larger size. The image you upload must be at least 399 pixels wide.”  You can learn more about cover photos by clicking here.

8. Page Profile Pictures / Logos / Icons

Page profile pictures are square and displays at 160×160 pixels. The photo you upload must be at least 180×180 pixels. We recommend uploading a square image.

Click the ‘Add a Cover’ button to choose a photo.

Note: This message will display if it is your first time ever choosing a cover photo.  Simply read the message and click ‘Okay’ to continue.

Once you click on the ‘Add a Cover’ button, you will be given two options to choose from.  You can add a photo from the photos you might have already uploaded to your page or directly from your computer.

If you click on ‘Choose from Photos…’, you will have the option to select a photo from your recent uploads or you can click on the ‘View Albums’ link to choose a photo from an album.  You simply select the photo you want and it will display as your cover photo.

Positioning your Cover Photo. Once your photo is selected and is displayed as the cover photo, you can drag the photo around to reposition it as you see fit.  After you’re satisfied with the way that your cover looks you can click on the ‘Save Changes’ button or you can click the ‘Cancel’ button if you’re not quite happy with how the cover looks.

This is how your page will look once you have a nice cover photo!  It can really make your page POP.

9. Your First Business Page Posts

Posting to your Facebook business page is the exact same as posting to your personal Facebook page, so if you got the hang of that, posting to your business page will be a breeze!

STATUS

To post a status you would simply type it in the text box and click the ‘Post’ button.

The status will post to your page.

 

PHOTOS / VIDEOS

To post a photo/video you would click the ‘Photo/Video’ link

and browse for the image or video on your computer

After you have selected the video or photo it will display on your page.

USING THE WEBCAM

Clicking the ‘Use Webcam’ allows you to take a picture or video with your webcam.  Clicking the ‘Create Photo Album’ link will allow you to create a photo album.

10. Posting Events, Milestone+

The ‘Event, Milestone +’ link gives you three options.

You can post an event:

You can post a Milestone:

11. Questions and Polls

You can ask a question:

 

You can also ask a question with poll options:

12. Ready to Invite your Friends?

You can use any of the above options to make your first five posts to your page before you invite others to like it.  You definitely don’t want to invite someone to a page with nothing on it because they will probably not stay very long or click the Like button to show that they like your page.

If you have done these three things:

1) Get a personal Facebook page with your real name. Don’t worry; the people on the page will not see your personal data from your business page unless you want them to.

2) Log in on your personal profile then build the business one off it.
3) Make sure you have a minimum of 5 outstanding posts and a good top photo before asking anyone to like it.

You’re all set! Now, let’s do the last thing on the list above. Let’s invite people!

 

To invite people you will click on ‘Build Audience’ in the Admin Panel.

This will bring up the option to Invite Email Contacts, Invite Friends, Share Page, or Create An Ad.

Clicking on ‘Invite Email Contacts…’ allows you to invite people by email.

You can choose any option you like:

Clicking on ‘Invite Friends…’ allows you to invite your Facebook friends.

Here you can search for friends or select friends that will show up in the whitespace below if you have friends.

Clicking on ‘Share Page…’ allow you to share your page.

It defaults to sharing your page on your own timeline, but there are other ways to share your page as well.

You can share your page on your own timeline, on a friend’s timeline, in a group, on your page, and even in a private message.

 

Please let us know if this was helpful to you, and share your new Facebook Page in the comments below!

This post was written by Kia Tinsley and Martin Brossman.

Kia Tinsley is a software consultant with a degree in Information Systems and Operations Management from UNC Greensboro, working as a Social Media Intern with Martin Brossman & Associates.

Martin Brossman & Associates is a Raleigh based firm providing social media training, workshops, management, talks and advising to micro businesses, small and medium sized businesses, professionals, associations and communities. Contact info@martinbrossmanandassociates.com.

Getting Started on Facebook: Understanding What’s What

Initially Facebook is a bit strange. Give yourself time to read what others post.

What is the “Wall”? This is your page. The page that others see when they search for you or click on your name. This is where your photos are, updates and anything that you post or comment on.

Inbox=Email: In the top left corner you will see a conversation symbol. This is where you can access and create private messages.

notifications Inbox in Facebook
Notifications: In the top left corner you will also see notifications. When someone comments on something that you have posted, a little red bubble will appear with the number of notifications. Click on this bubble to see what they are, and click on them to review and respond to them.

 

Friend Requests will also be visible in the same area (top left). Click on icon to see who you have requests from. It is up to you to decide who you accept, and who you don’t. I have made great friends via Facebook with people that I have never met in real life. It is up to you to choose whether you want to accept requests from people that you do not know. I don’t accept requests from people that I don’t know and have NO mutual friends with. I encourage others to do the same.

Posts: whether you are on the ‘newsfeed page’ or your profile page, you will have a text box to post updates. You will also see little icons above that box. Here you can click to add pictures, links, etc. What you post here will show up on your wall, and in the newsfeed of your friends.

Pages vs. Profiles: Profiles are for ‘people’ and pages are for businesses. In a nutshell, that is the simplest description. If you are new to Facebook, I suggest getting the hang of it before you create a business page.

Groups: Groups in Facebook allow people to be ‘grouped’ together on a page that can either be public or private. Members of a group can receive email notifications of posts as well as notifications in the upper toolbar in Facebook. People can add you to a group without your permission, but you can leave or turn off notifications.

How do I use Facebook?

Privacy: There is a lot of talk about privacy concerns on facebook. With the exception of the email, most activity on Facebook is visible to your friends. When you comment on things, those comments are visible to their friends as well. I encourage people not to post anything that they would not want others to see. Period! It is a good idea to tweak your privacy settings. You can do this by going to the top right hand corner and clicking on ‘account’.

Facebook is simple, yet complex. There is a lot more to it than meets the eye, but this should get you started!

“The more that you give, the more you will receive”

Check out my latest courses, coaching offerings and sign up for my blog at www.HeatherO.com

Find me on facebook at http://www.facebook.com/RealHeatherO

Join us in our facebook group for updates, changes and info! Send me an email requesting to join at heathero@heathero.com.

Look forward to hearing how you are enjoying Facebook in the comments area below.

Heather O

Connect with Heather O through the links posted on her author bio.

Brossman and McGaha's Social Media for Business BookFind down-to-earth, insightful, practical and valuable practices, tips, perspectives and explanations in Social Media for Business by Martin Brossman and Anora McGaha with chapters by 20 contributors including Heather O’Sullivan. It was written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation. 

Short chapters help you find what you’re looking for and get what you need to know fast.  If you haven’t read it yet, order it now. Amazon for $16.52. Or apply  Discount code: C47P9D2V when you order on CreateSpace for $16.00.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered.  Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Ideas? Suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.

 

Getting Started with Facebook: A Few Tips

Here are a few tips to keep in mind:

Facebook Profiles – personal accounts are not for business. Facebook Pages are.

Nobody signs up for Facebook to get more advertising messages.

If you have a business, etc., feel free to post things, but don’t have that be ALL that you post!

Pages are intended for business, but profile accounts are not. That doesn’t mean you can’t post any here, (I recommend that you do – in a strategic way), but don’t overwhelm your friends with them!

Make sure your profile posts are more about you than about your business. And make sure that not all your Business Page posts are promoting your business.

Read and comment on other people’s posts.

People post on Facebook to share. It’s no fun when no one seems to notice 😉

Think and adjust privacy settings before posting pictures.

Remember that your pictures can not only be viewed by friends, but downloaded and shared as well. Think before you post them! I also suggest adjusting your privacy settings to have photos visible only to friends (especially if you are posting pictures of kids).

Links and viruses – think twice before clicking if it looks unusual.

I often find and click on great links posted on Facebook. However, it is important to note that there have been viruses known to take over individual accounts and post infected links under their names. Be sure to use a good antivirus program and don’t click on links that don’t look like something that friend would have posted.

Games can take over your life, use a timer to manage your time.

There are a lot of games on Facebook, and some people LOVE to play them. I personally don’t, but if you choose to, set a timer for yourself. A lot of people miss the great value of Facebook and complain that it’s ‘just a time sucker’ because they get caught up in playing games.

Watch how much time you spend on Facebook.

You can gain and give a lot via Facebook without spending days there! Set times in the morning and evening for it.

Post something of value to others daily.

Try to post something of value to others every day. Even if it is just a comment on something that they posted. Focus on what you can give more than what you can ‘get out of it’ and you will get a lot more out of it.

“The more that you give, the more you will receive”

Check out my latest courses, coaching offerings and sign up for my blog at www.HeatherO.com

Find me on facebook at http://www.facebook.com/RealHeatherO

Join us in our facebook group for updates, changes and info! Send me an email requesting to join at heathero@heathero.com.

Look forward to hearing how you are enjoying Facebook in the comments area below.

Heather O

Brossman and McGaha's Social Media for Business Book

Find down-to-earth, insightful, practical and valuable practices, tips, perspectives and explanations in Social Media for Business by Martin Brossman and Anora McGaha with chapters by 20 contributors including Heather O’Sullivan. It was written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation.

Short chapters help you find what you’re looking for and get what you need to know fast.  If you haven’t read it yet, order it now. Amazon for $16.52. Or apply  Discount code: C47P9D2V when you order on CreateSpace for $16.00.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered.  Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Have suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.

Getting Started on Facebook: How to Set up Your Facebook Personal Profile

Getting Started on Facebook

For those who are just getting started on Facebook, or maybe signed up but really weren’t sure what to do next, this post is for you. If you are already on Facebook, skim through anyway, you might pick up something of value.

Many people are invited to join Facebook  by their friends, so they have a link to click on in the email they got. If not, fill in your name and email address at www.facebook.com.

First a bit about Privacy on Facebook:

Check your Privacy Settings! Facebook is a place for sharing, but you want to make sure that you know who you are sharing what with! (I always suggest that you assume that everything you post is public!)

Consider this also. In addition to knowing what your privacy settings are, it is never a good idea to post that you are home alone, are going to be on vacation for a week, etc. Lots of people have lost jobs posting about hating their jobs, making negative comments about their jobs, customers, etc. If you wouldn’t want it posted in the local newspaper with your name on it, don’t post it on Facebook! (Facebook has more readers.)

Now let’s get you started on your initial profile:

  1. You will need a photo, of you! Go ahead and find one & get it on your computer if it isn’t already.
  2. Going through the sign up process is pretty self explanatory. Use the email address that you use most often as you will want to allow Facebook to search your contacts to get going.
  3. If you are married, it is a good idea to use first name, maiden name, married name.
  4. Birthday: I recommend putting your correct birthday in, but changing the year by one year (for security purposes). Put the correct day as it is fun to get birthday wishes!
  5. Hometown, past schools, etc…It is a good idea to fill these in correctly so your past friends can find you.

Explain the Facebook Personal Profile

Once you have your profile set up and you have found some friends, now what?

Read my next post, Getting Started on Facebook: Understanding What’s What.

“The more that you give, the more you will receive”

Check out my latest courses, coaching offerings and sign up for my blog at www.HeatherO.com

Find me on facebook at http://www.facebook.com/RealHeatherO

Join us in our facebook group for updates, changes and info! Send me an email requesting to join at heathero@heathero.com.

Look forward to hearing how you are enjoying Facebook in the comments area below.

Heather O

Brossman and McGaha's Social Media for Business Book

Your social media book: Social Media for Business

Find down-to-earth, insightful, practical and valuable practices, tips, perspectives and explanations in Social Media for Business by Martin Brossman and Anora McGaha with chapters by 20 contributors including Heather O’Sullivan. It was written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation.

Short chapters help you find what you’re looking for and get what you need to know fast.  If you haven’t read it yet, order it now. Amazon for $16.52. Or apply  Discount code: C47P9D2V when you order on CreateSpace for $16.00.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered.  Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Have suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.

 

Discover When Businesses Have Liked your Facebook Business page

Many of you know that Facebook Business Pages can now post on other FB Business Pages. That means that you, as your FB Biz Page administrator can “speak” as your business.

(You can “switch” from posting from your FB Personal Profile to posting from your FB Business Page in the upper right hand corner. Then you can post onto other FB Business Pages as your FB Business Page.)

For a FB Biz Page to post on another FB Biz Page, you first have to LIKE that FB Business Page. So you click the LIKE icon.

Step 1. Click on "like this" on the left sidebar of your FB Page

When you do so, there is no increase in the count of people liking the page for that Business Page, so it’s not obvious to that Business Page administrator.


Step 3. A box will pop up. Click on the arrow next to People and choose Pages

Want to know how to see which FB Business Pages have “liked” your FB Business Page?

Three steps.

Step 1.

Click on the left side bar, next to the number of people who like your Page, the link “like this“.

Step 2.

A square will pop up, and in the upper RIGHT CORNER click on the link “see likes“.

Step 3.

Then in the upper left hand corner, click on the down arrow next to the word People. Choose “Pages” and you will see all the “Business” Pages that have liked your Page.

Step 4. You will see all the FB Business Pages that have liked your FB Business Page


Step 4.

Scroll down the FB Business Pages that “like” your FB Business Page. See which Pages you’d like to reciprocate with by Liking them back, from your as your FB Business Page.

Make sure, as we will cover in the Advanced Facebook class, that you are a “welcome interruption to their page” before you post on it as your own FB Business Page.

Follow us on Twitter. @MartinBrossman and @AnoraMcGaha

– Martin Brossman on Facebook http://facebook.com/martinwbrossman

– Anora McGaha on Facebook http://facebook.com/USAuthorAnoraMcGaha

 

 

 

 

Brossman and McGaha's Social Media for Business Book

Find down-to-earth, insightful, practical and valuable practices, tips, perspectives and explanations in Social Media for Business by Martin Brossman and Anora McGaha with chapters by 20 contributors. Written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation, this book will help you and your business.

Short chapters so you can find what you’re looking for and get what you need to know fast.  If you haven’t read it yet, order it now. Amazon.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business. Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Have suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.


How Are Facebook and LinkedIn Ads Working?

What’s your experience with Facebook or LinkedIn Ads? We’d like to hear from you.

(Updated September 21, 2011)

Facebook Ads

Facebook ads are very exciting because of how easily you can specify who you want to target. The breadth of attributes that we have access to on Facebook is unparalleled, and certainly never been available at the low price point that Facebook currently offers. Do start by reviewing the Facebook Ad information on Facebook.

Facebook allows you to target the people who are connected with a certain Facebook Page. You can target interests that people have specified. You can target people who are not connected with a Facebook Page. Focus on a geographic area. Age groups. Relationship status. The choices are boggling, and exciting.

There are also several different types of ads.

Sponsored Stories which link to a post on Facebook.

Sponsored Ads which can link back to a Facebook Page or to an external website.

Facebook’s capabilities of offering viewers the chance to click and like an ad, or comment on it, add to the appeal, because it allows participation.

Though pricing on Facebook Ads is rising, there is still a world of possibility in this arena.

LinkedIn Ads

LinkedIn ads are on the whole more expensive than Facebook ads, and have a much narrower spectrum of attributes to target. They only list certain jobs and professions, and didn’t have the wide spectrum of interests to draw from in targeting ads. For targeting professionals in traditional occupations and geographies, LinkedIn hits the mark. For more creative targeting, Facebook is a wonderland.

To learn about LinkedIn ads, start at this LinkedIn ads page. With LinkedIn you can target people by variables like these:

  • Industry
  • Company and Size of Company
  • Geographic Location
  • Job Title or Job Function
  • Seniority or Rank by Title
  • Age
  • Affiliations by LinkedIn Groups

 

Learn more about Facebook Ads:

There are several resources for you to pursue in learning about Facebook Ads.

Like the Facebook Ads Page.  Facebook Ads Resources.

Here’s the Guide to Facebook Ad Marketing.

The Facebook content is a starting point, but is not as in-depth as some of us would like. As we discover better resources for you we will post them here.

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