Becoming a Social Media Manager

www.indeed.com lists many social media related jobs by city and state

There are more social media related positions than there are people trained and ready to do the work. Lots of social media jobs, and many different titles.

The field is so dynamic it’s conjures up a wild west image. There are a lot of opportunities for freelance, part-time, full-time and consulting work in social media.

In the screenshot you’ll see we searched www.indeed.com for “social media manager” in “what” field. On the left side of the screenshot you’ll see the results from prior searches on the same title for different areas, like Austin Texas, Las Vegas NV, Los Angeles CA, Chicago IL and New York NY.

If you’re looking for social media related work, www.indeed.com makes it easy to get new job listings by email. See the little envelope just below the “what” field, with the words, “Get new jobs for this search by email.”

How do you get into social media if you’re not already doing it for business?

Many people are self-taught, learning by discovering. This is invaluable a constantly changing field like social media and Internet marketing. Creating your own accounts and experimenting with how to grow your network, your online content and your understanding of how everything interconnects is a first step.

You can accelerate your learning tremendously by getting an internship or volunteering with savvy and experienced Internet and Social Media professionals, trading work for knowledge. There is so much to learn that working with more experienced professionals can greatly accelerate your understanding and effectiveness.

How much experience is enough to qualify you for jobs in social media?

The range of knowledge and experience required for different social media positions varies greatly. View this diagram of the different functional areas that can be encompassed in a social media role, depending on what the goals are, the size of the company, and the size of the team. You may not need to know anything about Google Analytics for a coordinator position in social media, but the more you deepen your understanding the better your decisions will be.

Not everyone thrives on learning on their own, or has the initiative to seek out an internship or volunteer opportunity, so social media training programs will be important jump starters for those who are more comfortable learning within a structure.

How do you choose a social media training program?

In social media training there are hundreds if not thousands of choices. Knowing your own learning style and preferences is the first key, and the second is finding training that fits your budget.

  • Video recordings vs. text
  • Narrated slide shows vs. silent ones
  • Live in person events vs. live webinars online
  • Community learning vs. solo learning
  • Tests to check your learning
  • Graphics to illustrate the points
  • Screencasts to show you what you’d see online
  • Follow-up live Q&A via teleconference call
  • Coaching and mentoring
  • Self-paced vs. structured

Read more about social media training:

Costs of Social Media Training

Kinds of Social Media Training

Anora McGaha has been learning about social media and Internet marketing since 2008 when she first started blogging. She has since been a social media manager for several businesses and non-profits, expanding into press releases, articles, and photo videos. She co-developed the 13 module Social Media Manager Training Program for Martin Brossman & Associates which will be available in the Fall of 2012 on a quality online training platform.

For more information about Martin Brossman & Associates‘ social media training, and social media manager training, contact anora@martinbrossmanandassociates.com.

Matrix of Social Media Related Functions

As the world’s businesses, organizations and associations commit themselves to the rich (and demanding) presence possible with social media on the Internet, work in social media is growing exponentially.

One of the challenges however is that the circle of what is included in social media is drawn in dozens of different sizes. The work could be as small as creating 140 character tweet messages in HootSuite or another scheduling site and scheduling them. Or it could be as big as managing social media as one part of the organization’s marketing department, or marketing and customer service department.

This graphic shows the inner circle of what is considered social media in red – managing content on social media sites. Natural extensions that deepen the value and effectiveness of social media efforts are in blue: Copywriting, SEO & SMO, Website Integration and Google Analytics. Further extensions can go deeper into into technical dimensions of photography and graphic design, or videography; or stretch into advertising and marketing campaigns.

The lines can be drawn in a gazillion ways, and the circle of what’s included in a social media related job can be unique to every job and every company. What functions don’t you see bundled, that you should see?

[Updated 6/7/2012 at 2pm]

So you want to be social?

There is no better time than now: Social Media is exploding as the new paradigm for the 21st century, the new way to communicate, connect and be accepted.

Social Media  is as revolutionary as the iPhone, and ironically, it is the iPhone and other smart phones that are driving this life-altering movement.

Image of Facebook Founder and digital networkTake the explosive Arab Spring that toppled regimes – it was spawned and grown by Social Media. Without Facebook, Twitter, YouTube, Skype and other Social Media it may never have happened.

No other time in the history of mankind have so many people on the planet communicated in mass, instantly, with a deeper, richer form of communication combining audio, photography and video in a single message.

Now there is Instagram and Pinterest where people post photos of their life or other people’s lives that inspire them. You can see a collage of a person’s personality and maybe a glimpse of their soul on a single web page in the form of photographs. It’s like walking into a person’s home – you immediately get a closer look of that person by the smells, the choice of their furniture style, the colors of the walls, the knickknacks on the shelves and animals that run about your feet.

And because of this transparent and brutal honesty by most people in their quest to be liked, accepted and one of the gang, savvy business people are finding this is the platinum age of marketing and advertising.

Social Media reveals what’s in the hearts and souls of potential customers.

web and business analyst - author and publisher Anthony S Policastro

Anthony S. Policastro

Go back 50 to 100 years to small town America. Everyone knew everyone and what they liked. So when a local resident went to the local grocery store, the grocer knew exactly what that resident wanted and what they liked. He or she may have put aside certain items knowing that particular customer always shopped on a specific day. Social Media is the revival of the small town, but on a global scale.

Businesses can customize their products and services to what people say they like or love on social media. Every business owner, marketer or product manager is now like that small town grocer – they know what people are saying and can orient their wares to appeal to those people with precision accuracy. This is marketing nirvana.

And the staunch, slow-to-adapt Fortune 500 companies are also noticing and beginning to tap this global market on Social Media.

So you want to be social? Now is the time.

Anthony S. Policastro, @aspolicastro,  is an author and digital publisher, as well as a senior web analyst. As publisher, he published Social Media for Business, by Martin Brossman and Anora McGaha.

Amazon Author Page: Anthony S. Policastro

Novelist blog: Writing is about Putting Yourself into Words

LinkedIn: Anthony S. Policastro

Online Marketing blog: The Dog is Chasing Ghosts

Publishing site: Outer Banks Publishing Group

Twitter: @OBXPublishing @aspolicastro

Getting Started on Facebook: Understanding What’s What

Initially Facebook is a bit strange. Give yourself time to read what others post.

What is the “Wall”? This is your page. The page that others see when they search for you or click on your name. This is where your photos are, updates and anything that you post or comment on.

Inbox=Email: In the top left corner you will see a conversation symbol. This is where you can access and create private messages.

notifications Inbox in Facebook
Notifications: In the top left corner you will also see notifications. When someone comments on something that you have posted, a little red bubble will appear with the number of notifications. Click on this bubble to see what they are, and click on them to review and respond to them.

 

Friend Requests will also be visible in the same area (top left). Click on icon to see who you have requests from. It is up to you to decide who you accept, and who you don’t. I have made great friends via Facebook with people that I have never met in real life. It is up to you to choose whether you want to accept requests from people that you do not know. I don’t accept requests from people that I don’t know and have NO mutual friends with. I encourage others to do the same.

Posts: whether you are on the ‘newsfeed page’ or your profile page, you will have a text box to post updates. You will also see little icons above that box. Here you can click to add pictures, links, etc. What you post here will show up on your wall, and in the newsfeed of your friends.

Pages vs. Profiles: Profiles are for ‘people’ and pages are for businesses. In a nutshell, that is the simplest description. If you are new to Facebook, I suggest getting the hang of it before you create a business page.

Groups: Groups in Facebook allow people to be ‘grouped’ together on a page that can either be public or private. Members of a group can receive email notifications of posts as well as notifications in the upper toolbar in Facebook. People can add you to a group without your permission, but you can leave or turn off notifications.

How do I use Facebook?

Privacy: There is a lot of talk about privacy concerns on facebook. With the exception of the email, most activity on Facebook is visible to your friends. When you comment on things, those comments are visible to their friends as well. I encourage people not to post anything that they would not want others to see. Period! It is a good idea to tweak your privacy settings. You can do this by going to the top right hand corner and clicking on ‘account’.

Facebook is simple, yet complex. There is a lot more to it than meets the eye, but this should get you started!

“The more that you give, the more you will receive”

Check out my latest courses, coaching offerings and sign up for my blog at www.HeatherO.com

Find me on facebook at http://www.facebook.com/RealHeatherO

Join us in our facebook group for updates, changes and info! Send me an email requesting to join at heathero@heathero.com.

Look forward to hearing how you are enjoying Facebook in the comments area below.

Heather O

Connect with Heather O through the links posted on her author bio.

Brossman and McGaha's Social Media for Business BookFind down-to-earth, insightful, practical and valuable practices, tips, perspectives and explanations in Social Media for Business by Martin Brossman and Anora McGaha with chapters by 20 contributors including Heather O’Sullivan. It was written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation. 

Short chapters help you find what you’re looking for and get what you need to know fast.  If you haven’t read it yet, order it now. Amazon for $16.52. Or apply  Discount code: C47P9D2V when you order on CreateSpace for $16.00.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered.  Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Ideas? Suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.

 

Getting Started with Facebook: A Few Tips

Here are a few tips to keep in mind:

Facebook Profiles – personal accounts are not for business. Facebook Pages are.

Nobody signs up for Facebook to get more advertising messages.

If you have a business, etc., feel free to post things, but don’t have that be ALL that you post!

Pages are intended for business, but profile accounts are not. That doesn’t mean you can’t post any here, (I recommend that you do – in a strategic way), but don’t overwhelm your friends with them!

Make sure your profile posts are more about you than about your business. And make sure that not all your Business Page posts are promoting your business.

Read and comment on other people’s posts.

People post on Facebook to share. It’s no fun when no one seems to notice 😉

Think and adjust privacy settings before posting pictures.

Remember that your pictures can not only be viewed by friends, but downloaded and shared as well. Think before you post them! I also suggest adjusting your privacy settings to have photos visible only to friends (especially if you are posting pictures of kids).

Links and viruses – think twice before clicking if it looks unusual.

I often find and click on great links posted on Facebook. However, it is important to note that there have been viruses known to take over individual accounts and post infected links under their names. Be sure to use a good antivirus program and don’t click on links that don’t look like something that friend would have posted.

Games can take over your life, use a timer to manage your time.

There are a lot of games on Facebook, and some people LOVE to play them. I personally don’t, but if you choose to, set a timer for yourself. A lot of people miss the great value of Facebook and complain that it’s ‘just a time sucker’ because they get caught up in playing games.

Watch how much time you spend on Facebook.

You can gain and give a lot via Facebook without spending days there! Set times in the morning and evening for it.

Post something of value to others daily.

Try to post something of value to others every day. Even if it is just a comment on something that they posted. Focus on what you can give more than what you can ‘get out of it’ and you will get a lot more out of it.

“The more that you give, the more you will receive”

Check out my latest courses, coaching offerings and sign up for my blog at www.HeatherO.com

Find me on facebook at http://www.facebook.com/RealHeatherO

Join us in our facebook group for updates, changes and info! Send me an email requesting to join at heathero@heathero.com.

Look forward to hearing how you are enjoying Facebook in the comments area below.

Heather O

Brossman and McGaha's Social Media for Business Book

Find down-to-earth, insightful, practical and valuable practices, tips, perspectives and explanations in Social Media for Business by Martin Brossman and Anora McGaha with chapters by 20 contributors including Heather O’Sullivan. It was written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation.

Short chapters help you find what you’re looking for and get what you need to know fast.  If you haven’t read it yet, order it now. Amazon for $16.52. Or apply  Discount code: C47P9D2V when you order on CreateSpace for $16.00.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered.  Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Have suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.

Getting Started on Facebook: How to Set up Your Facebook Personal Profile

Getting Started on Facebook

For those who are just getting started on Facebook, or maybe signed up but really weren’t sure what to do next, this post is for you. If you are already on Facebook, skim through anyway, you might pick up something of value.

Many people are invited to join Facebook  by their friends, so they have a link to click on in the email they got. If not, fill in your name and email address at www.facebook.com.

First a bit about Privacy on Facebook:

Check your Privacy Settings! Facebook is a place for sharing, but you want to make sure that you know who you are sharing what with! (I always suggest that you assume that everything you post is public!)

Consider this also. In addition to knowing what your privacy settings are, it is never a good idea to post that you are home alone, are going to be on vacation for a week, etc. Lots of people have lost jobs posting about hating their jobs, making negative comments about their jobs, customers, etc. If you wouldn’t want it posted in the local newspaper with your name on it, don’t post it on Facebook! (Facebook has more readers.)

Now let’s get you started on your initial profile:

  1. You will need a photo, of you! Go ahead and find one & get it on your computer if it isn’t already.
  2. Going through the sign up process is pretty self explanatory. Use the email address that you use most often as you will want to allow Facebook to search your contacts to get going.
  3. If you are married, it is a good idea to use first name, maiden name, married name.
  4. Birthday: I recommend putting your correct birthday in, but changing the year by one year (for security purposes). Put the correct day as it is fun to get birthday wishes!
  5. Hometown, past schools, etc…It is a good idea to fill these in correctly so your past friends can find you.

Explain the Facebook Personal Profile

Once you have your profile set up and you have found some friends, now what?

Read my next post, Getting Started on Facebook: Understanding What’s What.

“The more that you give, the more you will receive”

Check out my latest courses, coaching offerings and sign up for my blog at www.HeatherO.com

Find me on facebook at http://www.facebook.com/RealHeatherO

Join us in our facebook group for updates, changes and info! Send me an email requesting to join at heathero@heathero.com.

Look forward to hearing how you are enjoying Facebook in the comments area below.

Heather O

Brossman and McGaha's Social Media for Business Book

Your social media book: Social Media for Business

Find down-to-earth, insightful, practical and valuable practices, tips, perspectives and explanations in Social Media for Business by Martin Brossman and Anora McGaha with chapters by 20 contributors including Heather O’Sullivan. It was written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation.

Short chapters help you find what you’re looking for and get what you need to know fast.  If you haven’t read it yet, order it now. Amazon for $16.52. Or apply  Discount code: C47P9D2V when you order on CreateSpace for $16.00.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered.  Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Have suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.