Social Media for Business by Brossman and McGaha Uses QR Codes


2011 book cover adds QR Code to back cover
In an innovative step suggested by co-author Anora McGaha’s husband Martin McGaha, a QR code to the book’s website was added to the back cover.

The use of QR codes in advertisements in magazines and mail has increased enormously in recent months.

More small business stores are including the QR codes on printed sheets of paper in their store windows. Chains tend to have a fancier version of the QR code laminated, though still taped to their windows.
How many books have begun using QR codes on their covers is not yet known. Initial research on the “social media” section of Barnes and Noble didn’t show any as of June 2011.

Social Media for Business inserted QR codes at the end of several chapters asking readers for feedback and linking them to blog posts on their website to respond.

As we were finalizing the cover in June, reviewing the first proofs, Anora McGaha’s husband Martin McGaha suggested adding a QR code to the cover, and that led to Anora creating QR codes to specific blog posts on this blog, to make it quicker for readers to add comments on particular topics in the book. Several chapters have questions for readers to respond to, and now, a QR code for them to scan with a smart phone.
At the time, we hadn’t seen the use of QR codes either on book covers or within books or magazines to send readers to a site.
Researching this blog post today, we find that a book published in November 2010, QR Codes & Mobile Marketing for the Small Business Owner, by Michael Weir actually uses QR codes within the book.
Just a quick search, just as an indication, shows this:
A January 2011 post on Fast Company about creative uses of QR codes didn’t name books, but did suggest business cards as a good use.

 

Libraries and teachers were discussing QR codes in 2010.
And this spring 2011, more posts show up on QR codes related to books, outside of the library/teacher context. Here are just a few.

Another article is one that we can’t place in our timeline because they use the date-free practice to bypass our natural disdain for out of date information. Wildfire Marketing’s post How to Turn Print Media into Multi-Media Experiences Using QR Codes, lists using QR codes on covers as well as in the text of books.

Want to use a QR code on your cover? Inside your book or pamphlet?  In other printed materials? There are a few things to learn about.  Search Google or YouTube (if you prefer watching videos) for more information, and we’ll post more on another post.

Brossman and McGaha's Social Media for Business Book

Find down-to-earth, insightful, practical and valuable practices, tips, perspectives and explanations in Social Media for Business by Martin Brossman and Anora McGaha with chapters by 20 contributors. Written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation, this book will help you and your business.

Short chapters so you can find what you’re looking for and get what you need to know fast.  If you haven’t read it yet, order it now. Amazon for $16.52. Or apply  Discount code: C47P9D2V when you order on CreateSpace for $16.00.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered.  Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Have suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.

Discover When Businesses Have Liked your Facebook Business page

Many of you know that Facebook Business Pages can now post on other FB Business Pages. That means that you, as your FB Biz Page administrator can “speak” as your business.

(You can “switch” from posting from your FB Personal Profile to posting from your FB Business Page in the upper right hand corner. Then you can post onto other FB Business Pages as your FB Business Page.)

For a FB Biz Page to post on another FB Biz Page, you first have to LIKE that FB Business Page. So you click the LIKE icon.

Step 1. Click on "like this" on the left sidebar of your FB Page

When you do so, there is no increase in the count of people liking the page for that Business Page, so it’s not obvious to that Business Page administrator.


Step 3. A box will pop up. Click on the arrow next to People and choose Pages

Want to know how to see which FB Business Pages have “liked” your FB Business Page?

Three steps.

Step 1.

Click on the left side bar, next to the number of people who like your Page, the link “like this“.

Step 2.

A square will pop up, and in the upper RIGHT CORNER click on the link “see likes“.

Step 3.

Then in the upper left hand corner, click on the down arrow next to the word People. Choose “Pages” and you will see all the “Business” Pages that have liked your Page.

Step 4. You will see all the FB Business Pages that have liked your FB Business Page


Step 4.

Scroll down the FB Business Pages that “like” your FB Business Page. See which Pages you’d like to reciprocate with by Liking them back, from your as your FB Business Page.

Make sure, as we will cover in the Advanced Facebook class, that you are a “welcome interruption to their page” before you post on it as your own FB Business Page.

Follow us on Twitter. @MartinBrossman and @AnoraMcGaha

– Martin Brossman on Facebook http://facebook.com/martinwbrossman

– Anora McGaha on Facebook http://facebook.com/USAuthorAnoraMcGaha

 

 

 

 

Brossman and McGaha's Social Media for Business Book

Find down-to-earth, insightful, practical and valuable practices, tips, perspectives and explanations in Social Media for Business by Martin Brossman and Anora McGaha with chapters by 20 contributors. Written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation, this book will help you and your business.

Short chapters so you can find what you’re looking for and get what you need to know fast.  If you haven’t read it yet, order it now. Amazon.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business. Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Have suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.


Quick Tips on Video and Audio Marketing

Beverly Mahone at the radio station

Beverly Mahone at the radio station

As a veteran journalist and TV and radio broadcaster, Beverly Mahone can appreciate the power of marketing through video and audio.

More and more people are discovering that they no longer have to spend hundreds or even thousands of dollars for a 30 or 60 second commercial. The growing popularity of social media now allows each of us to create our own advertising campaigns for the price of a video camera, plug-in headsets for your computer, and some creative imagination.

Video and audio marketing are great ways to get your name out there.

Here are a few video tips from Bev Mahone’s chapter.

1. Provide Quality Content. Offer resources or something else of value they can take away by watching your video.

2. Grab Attention With Your Videos. The goal is to attract your viewer’s attention, encourage them to research further on your site, and ultimately become a customer.

3. Take Advantage of All Your Social Options. Be a social butterfly. Connect with others on Facebook, Twitter, MySpace, Ryze, etc.

4. Show Your Personality. There’s nothing worse than watching someone who sounds like they’re uninterested in what they’re talking about.

Bev Mahone’s chapter in Social Media for Business also includes more detail and podcast tips.

There’s an old saying, “practice makes perfect.” The more you do it and work at it, the better you become. And always remember to enjoy what you do.

—-

What quick tip do you have for those starting out with video and audio marketing?

Brossman and McGaha's Social Media for Business Book

Find down-to-earth, insightful, practical and valuable practices, tips, perspectives and explanations in Social Media for Business by Martin Brossman and Anora McGaha with chapters by 20 contributors, including Bev Mahone. Written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation, this book will help you and your business.

Short chapters so you can find what you’re looking for and get what you need to know fast.  If you haven’t read it yet, order it now. Amazon for $16.52. Or apply  Discount code: C47P9D2V when you order on CreateSpace for $16.00.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered.  Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Have suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.