Social Media Training – Social Media Certificate

Social Media Training

Social Media Management Training

New designated website for the Social Media Management Certificate program 

The new website: MySocialMediaMastery.com

About the program:a

Social Media Management is a thriving new field with many opportunities, generating more jobs than there are people trained to do them.  To help fill this need for qualified social media managers, social media trainers Martin Brossman and Karen Tiede are offering a Social Media Management certificate program is now at NC State!   

Defining the foundation of the course, instructor Martin Brossman said, “In the Triangle and other areas of North Carolina we have seen a growing demand for social media managers, assistants and analysts. Small businesses, health care practices, political campaigns, non-profits and many other organizations are discovering the need to stay visible and connected to their client base on a regular basis using social marketing platforms such as Facebook, Twitter, Google Plus, LinkedIn, YouTube, and Pinterest. They are realizing that social media marketing is part of the landscape, and how important it is to have a strategic program in place, in a consistent voice across all sites that builds their brand and maintains a positive reputation. Maintaining a dynamic program is often beyond the capacity of their own busy staff, which gives rise to part-time or freelance social media management as a cost-effective solution.”

Instructor Karen Tiede added, “This training is especially valuable for virtual assistants, marketing people wanting to deepen their skills, small business owners and anyone who wants to enhance their career skills. We will address all the major social media sites and teach you how to integrate them with your website, blog, directories, and other online resources. Students will complete a full social media proposal and program in this class, using either a business or non-profit they wish to support, or a suggested business from our connections.  Visit our website www.MySocialMediaMastery.com  for a complete picture of what the course offers and to see video testimonials from previous students.”

Participants will receive a certificate of completion issued by NC State, and a Social Media Management Certificate issued through Martin Brossman & Associates upon the successful completion of all assignments.  Class size is limited and early registration is advised. Go to the Website to learn about the next class or get on the email list:

MySocialMediaMastery.com

 

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What’s Easy about Social Media for Business?

QR Codes help customers get to online information fast.

As a business owner what about social media for business is easy to work with and why?

  • Interacting with the people who respond on Facebook?
  • Reaching out to follow and connect with people on Twitter?
  • Getting to share things that are going on with your business?
  • The ease of using photos and adding them to Facebook, and now Twitter?
  • The ease of finding other businesses?
  • The ease of learning what creative ways others are using social media?

 

 

 

Brossman and McGaha's Social Media for Business Book

Social Media for Business was written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation. Find down-to-earth, insightful, practical and valuable practices, tips, perspectives and explanations in Social Media for Business (Martin Brossman and Anora McGaha) with chapters by 20 contributors.

Short chapters help you find what you’re looking for easily to get what you need to know fast.  If you haven’t read it yet, order it now. Amazon for $16.52. Or apply  Discount code: C47P9D2V when you order on CreateSpace for $16.00.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered.  Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Have suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.

Social Media by Industry

The Social Media for Business book has a brief chapter recognizing the unique aspects of social media use in different industries. Financial, legal and medical businesses are not at all on the same playing field as restaurants, movie theaters and retail stores.

The topic is huge, and we’re already seeing books specializing in social media for specific industries.

See this post: Restaurant Social Media – One Size Does Not Fit All by John Moore.

Or this blog called Real Lawyers have Blogs.

Or this  book called Social Media for Dentists.

What books on social media by industry do you recommend? What blog posts have you read that are valuable? Share some here.

Brossman and McGaha's Social Media for Business Book

Find down-to-earth, insightful, practical and valuable practices, tips, perspectives and explanations in Social Media for Business by Martin Brossman and Anora McGaha with chapters by 20 contributors. Written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation, this book will help you and your business.

Short chapters so you can find what you’re looking for and get what you need to know fast.  If you haven’t read it yet, order it now. Amazon for $16.52. Or apply  Discount code: C47P9D2V when you order on CreateSpace for $16.00.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered.  Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Have suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.

Estimating Time for Your Social Media Program

How much time does it take for a social media program?

How much time does it take to participate in social media for business?

Just about everyone discusses this question when talking about social media for business.

Many people have said they don’t have time.

Others say they do it by the clock – schedule 10-30 minutes a day or every few days, and log into their accounts to read what’s there and post topics.

There’s a basic physics concept that applies here. When you skim the surface you can go faster. Going deeper slows things down.

  • Posting news and links related to your business itself doesn’t take a lot of time. But figuring out what to post if you don’t have obvious news does.
  • Short simple blog posts can be quick. If you’re someone who thinks of ideas easily and you’re comfortable writing, you’re way ahead. But if not, it takes time to research topics, to write and edit them, choose the categories, tag words, summary, find a photo, edit it if needed, and proof it all, make any needed corrections and proof again.
  • Then there are technical slow downs. The photo doesn’t line up right. The text isn’t formatting right. Little things like that can take a lot of time. The post just won’t look right if it’s not formatted well.

An hour for a blog post can seem like a lot – even enough for 4 – 6 posts if they are short and simple and don’t take editing or research…  Or you could need 2 hours if you want to express more complex ideas, doing research to give examples, or looking for the right photo to put with it.

And if you’re going to optimize your social media content by researching keywords and choosing good links, that’s yet another layer.

How much time you’re going to need depends a lot on how deep you want to go. Since blog posts are lingering digital assets, investing more time to enhance the content isn’t a bad idea. Know what you’re going for in your own work, and take that into account with whoever is working with or for you on it.