So you want to be social?

There is no better time than now: Social Media is exploding as the new paradigm for the 21st century, the new way to communicate, connect and be accepted.

Social Media  is as revolutionary as the iPhone, and ironically, it is the iPhone and other smart phones that are driving this life-altering movement.

Image of Facebook Founder and digital networkTake the explosive Arab Spring that toppled regimes – it was spawned and grown by Social Media. Without Facebook, Twitter, YouTube, Skype and other Social Media it may never have happened.

No other time in the history of mankind have so many people on the planet communicated in mass, instantly, with a deeper, richer form of communication combining audio, photography and video in a single message.

Now there is Instagram and Pinterest where people post photos of their life or other people’s lives that inspire them. You can see a collage of a person’s personality and maybe a glimpse of their soul on a single web page in the form of photographs. It’s like walking into a person’s home – you immediately get a closer look of that person by the smells, the choice of their furniture style, the colors of the walls, the knickknacks on the shelves and animals that run about your feet.

And because of this transparent and brutal honesty by most people in their quest to be liked, accepted and one of the gang, savvy business people are finding this is the platinum age of marketing and advertising.

Social Media reveals what’s in the hearts and souls of potential customers.

web and business analyst - author and publisher Anthony S Policastro

Anthony S. Policastro

Go back 50 to 100 years to small town America. Everyone knew everyone and what they liked. So when a local resident went to the local grocery store, the grocer knew exactly what that resident wanted and what they liked. He or she may have put aside certain items knowing that particular customer always shopped on a specific day. Social Media is the revival of the small town, but on a global scale.

Businesses can customize their products and services to what people say they like or love on social media. Every business owner, marketer or product manager is now like that small town grocer – they know what people are saying and can orient their wares to appeal to those people with precision accuracy. This is marketing nirvana.

And the staunch, slow-to-adapt Fortune 500 companies are also noticing and beginning to tap this global market on Social Media.

So you want to be social? Now is the time.

Anthony S. Policastro, @aspolicastro,  is an author and digital publisher, as well as a senior web analyst. As publisher, he published Social Media for Business, by Martin Brossman and Anora McGaha.

Amazon Author Page: Anthony S. Policastro

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Publishing site: Outer Banks Publishing Group

Twitter: @OBXPublishing @aspolicastro