The use of QR codes in advertisements in magazines and mail has increased enormously in recent months.
April 6, 2011 QR Codes Popping up All Over the Place – An April 18 comment by Patrick Gallagher mentions “piloting use of QR codes on book covers as a call to action.”
April, 2011 Selling Books and ebooks with QR Codes has several creative suggestions primarily making QR codes visible on signs or flyers, posters and give-aways like magnets, rather than specifically on a book cover.
June 7, 2011 Awesome Use of QR Codes in a Conference Book by Maddie Grant
June 10, 2011 Using QR Codes to Expand the Reader Experience by Camille Picott
July 3, 2011 Turn a paper based book into an interactive book with QR Codes by Cyndi Danner-Kuhn
Another article is one that we can’t place in our timeline because they use the date-free practice to bypass our natural disdain for out of date information. Wildfire Marketing’s post How to Turn Print Media into Multi-Media Experiences Using QR Codes, lists using QR codes on covers as well as in the text of books.
Want to use a QR code on your cover? Inside your book or pamphlet? In other printed materials? There are a few things to learn about. Search Google or YouTube (if you prefer watching videos) for more information, and we’ll post more on another post.
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