Social Media for Business by Brossman and McGaha Uses QR Codes


2011 book cover adds QR Code to back cover
In an innovative step suggested by co-author Anora McGaha’s husband Martin McGaha, a QR code to the book’s website was added to the back cover.

The use of QR codes in advertisements in magazines and mail has increased enormously in recent months.

More small business stores are including the QR codes on printed sheets of paper in their store windows. Chains tend to have a fancier version of the QR code laminated, though still taped to their windows.
How many books have begun using QR codes on their covers is not yet known. Initial research on the “social media” section of Barnes and Noble didn’t show any as of June 2011.

Social Media for Business inserted QR codes at the end of several chapters asking readers for feedback and linking them to blog posts on their website to respond.

As we were finalizing the cover in June, reviewing the first proofs, Anora McGaha’s husband Martin McGaha suggested adding a QR code to the cover, and that led to Anora creating QR codes to specific blog posts on this blog, to make it quicker for readers to add comments on particular topics in the book. Several chapters have questions for readers to respond to, and now, a QR code for them to scan with a smart phone.
At the time, we hadn’t seen the use of QR codes either on book covers or within books or magazines to send readers to a site.
Researching this blog post today, we find that a book published in November 2010, QR Codes & Mobile Marketing for the Small Business Owner, by Michael Weir actually uses QR codes within the book.
Just a quick search, just as an indication, shows this:
A January 2011 post on Fast Company about creative uses of QR codes didn’t name books, but did suggest business cards as a good use.

 

Libraries and teachers were discussing QR codes in 2010.
And this spring 2011, more posts show up on QR codes related to books, outside of the library/teacher context. Here are just a few.

Another article is one that we can’t place in our timeline because they use the date-free practice to bypass our natural disdain for out of date information. Wildfire Marketing’s post How to Turn Print Media into Multi-Media Experiences Using QR Codes, lists using QR codes on covers as well as in the text of books.

Want to use a QR code on your cover? Inside your book or pamphlet?  In other printed materials? There are a few things to learn about.  Search Google or YouTube (if you prefer watching videos) for more information, and we’ll post more on another post.

Brossman and McGaha's Social Media for Business Book

Find down-to-earth, insightful, practical and valuable practices, tips, perspectives and explanations in Social Media for Business by Martin Brossman and Anora McGaha with chapters by 20 contributors. Written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation, this book will help you and your business.

Short chapters so you can find what you’re looking for and get what you need to know fast.  If you haven’t read it yet, order it now. Amazon for $16.52. Or apply  Discount code: C47P9D2V when you order on CreateSpace for $16.00.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered.  Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Have suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.

Acronyms for ROI for Social Media

One thing is sure about this social media era, creativity abounds. We’ve seen half a dozen different creative acronyms for the concept of return on investment.

ROA: Return on Assets

ROE: Return on Effort; Return on Engagement

ROI: Return on Investment (the old standby); Return on Interest

ROSM: Return on Social Media

Brian Solis has a February 2010 post that lists some of the acronyms in circulation. He includes a few listed above, and others: among them, Return on Attention is a neat one, and Return on Trust is a great concept. (Too bad “ROT” as an acronym is not so appealing.)

What acronyms have you seen and what do you think of them?

Brossman and McGaha's Social Media for Business Book

Find down-to-earth, insightful, practical and valuable practices, tips, perspectives and explanations in Social Media for Business by Martin Brossman and Anora McGaha with chapters by 20 contributors. Written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation, this book will help you and your business.

Short chapters so you can find what you’re looking for and get what you need to know fast.  If you haven’t read it yet, order it now. Amazon for $16.52. Or apply  Discount code: C47P9D2V when you order on CreateSpace for $16.00.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered.  Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Have suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.

How Are Facebook and LinkedIn Ads Working?

What’s your experience with Facebook or LinkedIn Ads? We’d like to hear from you.

(Updated September 21, 2011)

Facebook Ads

Facebook ads are very exciting because of how easily you can specify who you want to target. The breadth of attributes that we have access to on Facebook is unparalleled, and certainly never been available at the low price point that Facebook currently offers. Do start by reviewing the Facebook Ad information on Facebook.

Facebook allows you to target the people who are connected with a certain Facebook Page. You can target interests that people have specified. You can target people who are not connected with a Facebook Page. Focus on a geographic area. Age groups. Relationship status. The choices are boggling, and exciting.

There are also several different types of ads.

Sponsored Stories which link to a post on Facebook.

Sponsored Ads which can link back to a Facebook Page or to an external website.

Facebook’s capabilities of offering viewers the chance to click and like an ad, or comment on it, add to the appeal, because it allows participation.

Though pricing on Facebook Ads is rising, there is still a world of possibility in this arena.

LinkedIn Ads

LinkedIn ads are on the whole more expensive than Facebook ads, and have a much narrower spectrum of attributes to target. They only list certain jobs and professions, and didn’t have the wide spectrum of interests to draw from in targeting ads. For targeting professionals in traditional occupations and geographies, LinkedIn hits the mark. For more creative targeting, Facebook is a wonderland.

To learn about LinkedIn ads, start at this LinkedIn ads page. With LinkedIn you can target people by variables like these:

  • Industry
  • Company and Size of Company
  • Geographic Location
  • Job Title or Job Function
  • Seniority or Rank by Title
  • Age
  • Affiliations by LinkedIn Groups

 

Learn more about Facebook Ads:

There are several resources for you to pursue in learning about Facebook Ads.

Like the Facebook Ads Page.  Facebook Ads Resources.

Here’s the Guide to Facebook Ad Marketing.

The Facebook content is a starting point, but is not as in-depth as some of us would like. As we discover better resources for you we will post them here.

Brossman and McGaha's Social Media for Business Book

Find down-to-earth, insightful, practical and valuable practices, tips, perspectives and explanations in Social Media for Business by Martin Brossman and Anora McGaha with chapters by 20 contributors. Written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation, this book will help you and your business.

Short chapters help you find what you’re looking for and get what you need to know fast.  If you haven’t read it yet, order it now. Amazon for $16.52. Or apply  Discount code: C47P9D2V when you order on CreateSpace for $16.00.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered.  Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Have suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.

Social Media by Industry

The Social Media for Business book has a brief chapter recognizing the unique aspects of social media use in different industries. Financial, legal and medical businesses are not at all on the same playing field as restaurants, movie theaters and retail stores.

The topic is huge, and we’re already seeing books specializing in social media for specific industries.

See this post: Restaurant Social Media – One Size Does Not Fit All by John Moore.

Or this blog called Real Lawyers have Blogs.

Or this  book called Social Media for Dentists.

What books on social media by industry do you recommend? What blog posts have you read that are valuable? Share some here.

Brossman and McGaha's Social Media for Business Book

Find down-to-earth, insightful, practical and valuable practices, tips, perspectives and explanations in Social Media for Business by Martin Brossman and Anora McGaha with chapters by 20 contributors. Written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation, this book will help you and your business.

Short chapters so you can find what you’re looking for and get what you need to know fast.  If you haven’t read it yet, order it now. Amazon for $16.52. Or apply  Discount code: C47P9D2V when you order on CreateSpace for $16.00.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered.  Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Have suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.