Privacy and Safety with Geosocial

While sharing your location can provide many benefits to both users and businesses, there are also matters of personal safety to consider. As the website pointed out, there can be danger in publically telling people where you are because “it leaves one place you are definitely not…home.” The website is no longer posting people’s “I’m not at home” messages, but it certainly brought to light the fact that being too open can be dangerous. In fact, there are many new stories relating how criminals have utilized social networks to further their endeavors.

For that reason, it is wise to observe the following safety measures when using geosocial networks.

  1. Never check in at your home. Don’t give any would be criminals the exact location of your family and all your valuable possessions.
  2. Don’t check in at your work/business location frequently. This would allow others to track your travel patterns and to determine the best time to visit your home.
  3. Don’t check in at school and daycare locations. Our children are most precious so resist any urge to put their faces on your geosocial map.
  4. Don’t check in while on vacation or long business trips. If someone is casing your home, don’t give them the information they need to determine the best time to stop by your home. Post your pictures and vacation updates after you return home.

More about this topic and Geosocial social networks like Foursquare, Gowalla and Yelp, is included in Stephen Peacock‘s chapters in Social Media for Business Book .

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