Quick Tips on Video and Audio Marketing

Beverly Mahone at the radio station

Beverly Mahone at the radio station

As a veteran journalist and TV and radio broadcaster, Beverly Mahone can appreciate the power of marketing through video and audio.

More and more people are discovering that they no longer have to spend hundreds or even thousands of dollars for a 30 or 60 second commercial. The growing popularity of social media now allows each of us to create our own advertising campaigns for the price of a video camera, plug-in headsets for your computer, and some creative imagination.

Video and audio marketing are great ways to get your name out there.

Here are a few video tips from Bev Mahone’s chapter.

1. Provide Quality Content. Offer resources or something else of value they can take away by watching your video.

2. Grab Attention With Your Videos. The goal is to attract your viewer’s attention, encourage them to research further on your site, and ultimately become a customer.

3. Take Advantage of All Your Social Options. Be a social butterfly. Connect with others on Facebook, Twitter, MySpace, Ryze, etc.

4. Show Your Personality. There’s nothing worse than watching someone who sounds like they’re uninterested in what they’re talking about.

Bev Mahone’s chapter in Social Media for Business also includes more detail and podcast tips.

There’s an old saying, “practice makes perfect.” The more you do it and work at it, the better you become. And always remember to enjoy what you do.

—-

What quick tip do you have for those starting out with video and audio marketing?

Brossman and McGaha's Social Media for Business Book

Find down-to-earth, insightful, practical and valuable practices, tips, perspectives and explanations in Social Media for Business by Martin Brossman and Anora McGaha with chapters by 20 contributors, including Bev Mahone. Written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation, this book will help you and your business.

Short chapters so you can find what you’re looking for and get what you need to know fast.  If you haven’t read it yet, order it now. Amazon for $16.52. Or apply  Discount code: C47P9D2V when you order on CreateSpace for $16.00.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered.  Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Have suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.

Web Video and YouTube for Marketing

Web video is digital video that is taken for displaying on the Web. It can be created as simply as through an off-the-shelf webcam or flip camera, cell phones, from digital photos, or, for a more professional look and feel, by working with videographers on location or in a studio.

The subject of the videos varies with your purpose. Commonly used lengths are from 30 seconds to 5 minutes. Some of the common Web-videos our customers choose are:

  • Introductions
  • Addressing key topics about their business
  • Answering frequently asked questions
  • Testimonials from real customers
  • Highlighting their unique specialties

Using Web videos and YouTube add tremendous value to a marketing plan.

Here are five reasons why it’s so valuable.

1. Web Video shows you’re a real person

Video conveys authenticity and emotion in a way that text just can’t. Potential customers will get a much clearer sense of who you are, and begin to trust you even before you’ve met in person.  We recommend staying away from catch phrases and sales slogans – and just being real.

2. Everyone knows, trusts and uses YouTube

Everyone and their grandmother know about YouTube and have seen web videos on it. Even more than knowledge of YouTube, there’s the trust factor: clients will not hesitate to click on a link to YouTube. YouTube is a trusted tool that can be easily embedded in Web sites and blogs, linked to in emails and everywhere in social media.

For more from Alex Ferguson, please visit EpicRealm.net or his YouTube channel, or turn to the book.

Brossman and McGaha's Social Media for Business Book

Find down-to-earth, insightful, practical and valuable practices, tips, perspectives and explanations in Social Media for Business by Martin Brossman and Anora McGaha with chapters by 20 contributors. Written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation, this book will help you and your business.

Short chapters so you can find what you’re looking for and get what you need to know fast.  If you haven’t read it yet, order it now. Amazon for $16.52. Or apply  Discount code: C47P9D2V when you order on CreateSpace for $16.00.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered.  Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Have suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.

Using Video for Social Media

Social media strategy is not a catch-phrase, it is a vital part of any marketing campaign. It is pointless having a social media presence if you do not understand why you are there in the first place. Pay attention to the resources necessary to execute a successful strategy, as you would for other parts of your business.

If your strategy is to simply use social media as a broadcast tool for your wares, then hiring a professional videographer may be the best option for you. However, if your strategy includes engaging your fan base, then you can certainty create your own videos for your social media campaign.

Video is a very effective tool in your social media arsenal – it can be fun and engaging. Using video can add a personal touch that is difficult to convey with only words and pictures. A video will allow the viewer to know you, your staff and your business thus creating a deeper personal connection to your brand.

What equipment will you need? You will need a high definition (HD) video camera. The appeal of an HD video camera lies in its excellent video quality. HD camcorders shoot in 1920 x 1080 high definition video, which is the highest resolution available.

You will find it wise to invest in a tripod. The tripod ensures that the camcorder is stable, steady, and centered.

You may need a microphone, depending on the quality of sound you get from the camcorder. If you haven’t yet bought a video camera, ideally get one with an external mic jack.

Posting your videos on Facebook, MySpace, and local social networks.

If you plan to use videos on Facebook, MySpace, and local social sites, it is important to understand your target audience. The attention span of people watching video on social networks is probably quite short, so keep your videos under 30 seconds. The viewer is not likely to be interested in watching a long drawn out monologue. More likely they want to see and understand your business, products staff and reasons why they should keep following you.

30 Second Videos: What Do People Want to Know?

People are interested in your brand, your industry, your products and your services. Don’t make the mistake of focusing only on your products and/or services – introduce yourself and your staff. A personal connection is invaluable in branding your business. Make your videos interesting by showcasing a combination of these things. Be creative! Take people on a tour of your facility. Show real people using your products / services. Interviews with your employees, or employee skits are entertaining options for viewers. The options are endless!

Find Melissa O’Connor online through the links on her bio.

Brossman and McGaha's Social Media for Business Book

Find down-to-earth, insightful, practical and valuable practices, tips, perspectives and explanations in Social Media for Business by Martin Brossman and Anora McGaha with chapters by 20 contributors including this chapter by Melissa O’Connor. It was written by small and micro business owners, with direct experience that can help and guide you in using the Internet and social media to grow your business, referral partners and your reputation.

Short chapters so you can find what you’re looking for and get what you need to know fast.  If you haven’t read it yet, order it now. Amazon for $16.52. Or apply  Discount code: C47P9D2V when you order on CreateSpace for $16.00.

Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered.  Read what reviewers have said on Amazon.

After you’ve read it, leave your own review. Have suggestions? Email info@thesocialmediaforbusinessbook.com. We want to hear from you.