One thing is sure about this social media era, creativity abounds. We’ve seen half a dozen different creative acronyms for the concept of return on investment.
ROA: Return on Assets
ROE: Return on Effort; Return on Engagement
ROI: Return on Investment (the old standby); Return on Interest
ROSM: Return on Social Media
Brian Solis has a February 2010 post that lists some of the acronyms in circulation. He includes a few listed above, and others: among them, Return on Attention is a neat one, and Return on Trust is a great concept. (Too bad “ROT” as an acronym is not so appealing.)
What acronyms have you seen and what do you think of them?
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