One thing is sure about this social media era, creativity abounds. We’ve seen half a dozen different creative acronyms for the concept of return on investment.
ROA: Return on Assets
ROE: Return on Effort; Return on Engagement
ROI: Return on Investment (the old standby); Return on Interest
ROSM: Return on Social Media
Brian Solis has a February 2010 post that lists some of the acronyms in circulation. He includes a few listed above, and others: among them, Return on Attention is a neat one, and Return on Trust is a great concept. (Too bad “ROT” as an acronym is not so appealing.)
What acronyms have you seen and what do you think of them?
Short chapters so you can find what you’re looking for and get what you need to know fast. If you haven’t read it yet, order it now. Amazon for $16.52. Or apply Discount code: C47P9D2V when you order on CreateSpace for $16.00.
Let the tens of thousands of hours of research and experience represented in this book save you time and grow your business – for less than $23 delivered. Read what reviewers have said on Amazon.
After you’ve read it, leave your own review. Have suggestions? Email email@example.com. We want to hear from you.
About the Author:
Leave a Reply
You must be logged in to post a comment.