Social Media for Business is the work of Martin Brossman and Anora McGaha. Together they gathered chapters from about 20 social media practitioners and experts to cover the topic in breadth and depth.
Martin Brossman is a success coach, speaker, trainer, and author specializing in teaching new social media skills to accelerate growth for entrepreneurs and small businesses (CoachingSupport.com). He is the co-author of Linking Into Sales; has offered LinkedIn training in the Triangle community since 2006 and has built a meaningful and significant LinkedIn network of his own at LinkedIn.com/in/MartinBrossman.
Martin is a strong community builder and has founded in-person and online networking groups which have facilitated valuable business connections among members.
Martin’s IBM background and computer skills have powered his keen ability to create and teach crucial new Internet communications such as blogging, podcasting, and online networking. His own podcast show can be heard at lnquireOnLine.info.
He offers consulting on how to generate profitable alliances by maximizing face-to-face and online presence; as well as reputation development and monitoring through managing “the conversation of you” on the Web at ProNetworkingOnLine.com.
Martin is President of Martin Brossman and Associates, his consulting firm. He is National Director of Education for inSideNetworx.com, a national network of local professional networks. Martin is also Senior Consultant on Social Media and Internet Marketing on retainer with Carolina Web Consultants.
Anora McGaha is a social media manager and Internet researcher with a foundation in writing, corporate communications and business analysis. She currently is an independent consultant providing Internet publicity, social media and online marketing consulting and management services for local business owners independently and through Carolina Web Consultants, on the team with Martin Brossman.
Anora began learning about the Internet in 1994 when she was hired as a financial consultant for a micro Internet service provider in Cincinnati. The view of the Internet, with the possibility of virtual global villages, and time- and distance-dissolving technology was awesome. For most of the next decade, Anora worked as a business analyst and then a marketing communications specialist in a software company.
In April 2008 Anora began working the equivalent of three shifts online. She started with blogging locally, then created an international blog for a multi-lingual author; took on a multi-lingual and multinational digital asset review for an international firm; did a national brand launch with guerilla marketing campaign; built communities in ning.com, on Facebook and LinkedIn; and was hired to research, design and implement custom interactive marketing programs focused on social media. Anora has fifteen years of corporate experience as an analyst, and five in marketing communications before she started her own business.
Anora consults and co-teaches workshops and classes as an Associate with Martin Brossman and Associates; a Social media and Internet Marketing Strategist with Carolina Web Consultants; and she is Creative Director of her own business, ClearSight Creative Resources. Anora is a community builder and former trustee of inSide919.com. Her work is published in four anthologies. AnoraMcGaha.com